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Cannes International Festival of Creativity holds something for everyone

Tired of Cannes puns? So are we. In this column we'll give it to you straight up. No puns and certainly no beating around the French bush.

, ET Bureau|
Updated: Jul 11, 2012, 04.19 AM IST
0Comments
Cannes International Festival of Creativity holds something for everyone
Cannes and Able. Cannes Do. No Cannes Do. Cannes Get Enough. Cannes Do Spirit. Ask not what Cannes Can Do For You...(that one has never been used before, go figure.)

Tired of Cannes puns? So are we. Consequently, in this column today we’ll give it to you straight up. No puns and certainly no beating around the well-manicured French bush.

Take it from us. If you are an up-and-coming Indian advertising professional with no sky’s the-limit kind of company expense account and only you to foot the bill, spare yourself the heartache. And don’t feel too bad for not being able to attend the International Festival of Creativity.

But, if you can get a generous chief creative officer to pick you out of a hundred or more other up-and-coming young advertising professionals to represent agency and country at the Cannes Lions International Festival of Creativity, you try your damndest, to catch that flight to Nice.

Here’s the bad news. The probability of the above happening is slimmer than a split Virginia. Because out of the two hundred or so Indian adwallahs and a handful of marketers present at Cannes this year the thumping majority had some version of ‘executive’ on their business cards if not chairman, CEO and/or founder.

Now, now, keep that chin up. Do not be discouraged. So what if half of Latin America descends on the southern French Riviera town every sunny or rainy June to celebrate their vibrant creative industry and gobble up awards quicker than the Germans can knock back a pint.

So what if India’s poor showing has left some with a bitter after-taste. However, that also could be due to the barrels of foreign brew consumed at 72 Croisette or as the rest of the world calls it, Gutter Bar.

But hey, you need something to drown your sorrows in at the end of an award night, right? And there are four of those nights if we are being precise and numbers matter. So what if the hundreds of judges’ decision left some a tad perplexed in purpose and some plain furious.

So what if you have to spend seven nights in a hole in a wall around the corner from a hotel called The Majestic your bosses call home and where a bottle of sparkling rosé could feed the entire population of a third world country.

So what if the only opportunity an up-and-coming Indian advertising professional who wins the lottery would get to rub shoulders, literally, with his or her ad idol would be if he or she sneaked past their idol’s handlers and into one of the exclusive cocktail evenings at The Grand or Carlton where the VIPs network day and night.

Or you could park yourself on the Croisette and catch them on a stroll or in transit at the airport. Yes, Cannes has something for everyone. It simply depends on what you are looking for. Expect nothing and you’ll get the world.

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