Hello there, this is Saloni Goel from ETMarkets.com and you have tuned into a special podcast on discount broking.
Discount broking as a trend has caught up fast with the cost-conscious average Indian investor which is what explains the success of the discount broking firms like Zerodha, 5Paisa and others.
But the domestic stock market has been under a spell of gloom with no winds of change in sight. Amid all this, how is the average investor really looking at equity as an investment option? What is so very unique about the approach to equity among new generation investors?
Let's find out all this and more. We have with us Prakash Gagdani, CEO of discount broking firm 5Paisa.com, to throw some lights on these issues. Welcome to the show, sir.