Can marketing be a force for good?
As a new wave of eco-consciousness hits consumers and countries, navigating the lines between people, planet and profits becomes more challenging for marketers.
Delshad Irani
Can #Boycott be good for business and brands?
With the right premeditation, brands can wield backlash as a powerful tool to gain both exposure and support.
Leo Burnett Orchard bags Ola account for brand marketing duties
The mandate includes brand strategy, new launches, content strategy, and digital communications.
Piyush Pandey named global chief creative officer of Ogilvy
Pandey said his new role is a responsibility and not a medal. There are things to do and I will be getting on with the job.
Bobby Pawar Quits Publicis, to head Havas Group India
Pawar will take on the overall guardianship of the group’s creative proposition across disciplines — creative, media, health, digital.
Remembering Alyque Padamsee: India's genius adman and storyteller
Padamsee is the creative mind behind some of India’s memorable ad campaigns.
World has become more local: Tamara Ingram, CEO J. Walter Thompson
ET met with Ingram in the thick of India's #MeToo movement, where several agencies were implicated for fostering a “toxic” work culture
Ad agencies take decisive steps, many heads roll
In the content space, AIB saw its founders Tanmay Bhat and Gursimran Khamba exit the company, which also has an ad division called Vigyapanti.
Privacy Up-Settings: When 'private' becomes a selling point
In a world where the norms on what is and isn’t private are more opaque than ever, could privacy become the ultimate luxury?
India's oldest challenger brand: Can it learn new tricks?
The new Congress playbook proves you can teach an old dog new tricks. But are they clever enough to woo the nation?
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