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The Economic Times
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| 21 September, 2020, 04:51 AM IST | E-Paper
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Business News›Delshad Irani

    Delshad Irani

    Articles by the author

    Marketers need to engage through empathy: Salesforce’s Stephanie Buscemi
    Marketers need to engage through empathy: Salesforce’s Stephanie Buscemi
    12 Sep 2020 11:46 AM IST
    		How marketers see the post-Covid world and the way forward
    How marketers see the post-Covid world and the way forward
    25 Apr 2020 10:19 AM IST
    		We see India as a bigger bet: Coca-Cola APAC chief
    We see India as a bigger bet: Coca-Cola APAC chief
    10 Apr 2020 11:34 PM IST
    		Publicis wins the media mandate for Hero Moto
    Publicis wins the media mandate for Hero Moto
    27 Dec 2019 09:25 AM IST
    Publicis will work on 'power of one' model to benefit our clients: Anupriya Acharya
    Publicis will work on 'power of one' model to benefit our clients: Anupriya Acharya
    17 Dec 2019 09:46 AM IST
    		Can marketing be a force for good?
    Can marketing be a force for good?
    12 Nov 2019 01:00 PM IST
    		Can #Boycott be good for business and brands?
    Can #Boycott be good for business and brands?
    23 Mar 2019 12:33 PM IST
    		Leo Burnett Orchard bags Ola account for brand marketing duties
    Leo Burnett Orchard bags Ola account for brand marketing duties
    08 Feb 2019 07:28 AM IST
    Piyush Pandey named global chief creative officer of Ogilvy
    Piyush Pandey named global chief creative officer of Ogilvy
    06 Dec 2018 06:45 AM IST
    		Bobby Pawar Quits Publicis, to head Havas Group India
    Bobby Pawar Quits Publicis, to head Havas Group India
    27 Nov 2018 09:56 AM IST
    		Remembering Alyque Padamsee: India's genius adman and storyteller
    Remembering Alyque Padamsee: India's genius adman and storyteller
    17 Nov 2018 11:00 PM IST
    		World has become more local: Tamara Ingram, CEO J. Walter Thompson
    World has become more local: Tamara Ingram, CEO J. Walter Thompson
    16 Nov 2018 07:58 AM IST
    Ad agencies take decisive steps, many heads roll
    Ad agencies take decisive steps, many heads roll
    19 Oct 2018 07:06 AM IST
    		Privacy Up-Settings: When 'private' becomes a selling point
    Privacy Up-Settings: When 'private' becomes a selling point
    08 Sep 2018 11:55 AM IST
    		India's oldest challenger brand: Can it learn new tricks?
    India's oldest challenger brand: Can it learn new tricks?
    01 Aug 2018 11:47 AM IST
    		The real story behind the video fuelling WhatsApp lynchings in India
    The real story behind the video fuelling WhatsApp lynchings in India
    11 Jul 2018 02:03 PM IST
    Canned Lions: India had a good year with 69 shortlists, two Grand Prix and Asia’s first Lion of St Mark
    Canned Lions: India had a good year with 69 shortlists, two Grand Prix and Asia’s first Lion of St Mark
    25 Jun 2018 07:21 AM IST
    		Ogilvy India wins grand prix for ITC’s Savlon initiative
    Ogilvy India wins grand prix for ITC’s Savlon initiative
    22 Jun 2018 11:18 PM IST
    		Want to tell smokers there’s an alternative: Philip Morris Global CEO
    Want to tell smokers there’s an alternative: Philip Morris Global CEO
    22 Jun 2018 07:44 AM IST
    		FCB India wins gold with Times Campaign
    FCB India wins gold with Times Campaign
    22 Jun 2018 07:37 AM IST
    #MeToo leaves its mark: Ad world bats for gender rights, Tarana Burke star attraction at Cannes Lions festival
    #MeToo leaves its mark: Ad world bats for gender rights, Tarana Burke star attraction at Cannes Lions festival
    21 Jun 2018 10:57 AM IST
    		ITC team wins Cannes Young Lions silver
    ITC team wins Cannes Young Lions silver
    20 Jun 2018 11:38 PM IST
    		McCann India strikes gold in creative ecommerce
    McCann India strikes gold in creative ecommerce
    20 Jun 2018 11:28 PM IST
    		Indian entries receive metals at the Cannes Lions Festival
    Indian entries receive metals at the Cannes Lions Festival
    20 Jun 2018 10:40 AM IST
    We are the holding company of the Future: IPG’s Michael Roth
    We are the holding company of the Future: IPG’s Michael Roth
    20 Jun 2018 08:55 AM IST
    		It's work more and play less for Cannes Lions this year
    It's work more and play less for Cannes Lions this year
    19 Jun 2018 07:35 AM IST
    		TBWA India bags Grand Prix for Good at the Cannes Lions
    TBWA India bags Grand Prix for Good at the Cannes Lions
    19 Jun 2018 07:18 AM IST
    		Cannes Lions Festival: India may have another good year
    Cannes Lions Festival: India may have another good year
    18 Jun 2018 07:29 AM IST
    It's festive time at Cannes again, Veterans Piyush and Prasoon Pandey to be honoured this year
    It's festive time at Cannes again, Veterans Piyush and Prasoon Pandey to be honoured this year
    18 Jun 2018 07:24 AM IST
    		Lessons in marketing: How brand Flipkart was built
    Lessons in marketing: How brand Flipkart was built
    19 May 2018 09:41 AM IST
    		Ad agency Scarecrow to become a part of M&C Saatchi
    Ad agency Scarecrow to become a part of M&C Saatchi
    10 Apr 2018 07:08 AM IST
    		A brief history of the world's happiest boy
    A brief history of the world's happiest boy
    24 Mar 2018 11:15 AM IST
    Vodafone, Idea may have a new brand name after merger
    Vodafone, Idea may have a new brand name after merger
    12 Feb 2018 07:10 AM IST
    		​Here's how tea became a full-time passion for these two families
    ​Here's how tea became a full-time passion for these two families
    27 Jan 2018 02:22 PM IST
    		Khadi has a new champion in young startup DesiTude
    Khadi has a new champion in young startup DesiTude
    02 Dec 2017 12:00 PM IST
    		Here's how you can get your wedding funded by brands
    Here's how you can get your wedding funded by brands
    15 Nov 2017 04:58 PM IST
    How an Italian chocolate became part of kuch meetha during Diwali
    How an Italian chocolate became part of kuch meetha during Diwali
    21 Oct 2017 12:28 PM IST
    		Furlenco uses a mix of functional and fun content to turn millennials into renters for life
    Furlenco uses a mix of functional and fun content to turn millennials into renters for life
    14 Oct 2017 12:28 PM IST
    		'The Kim Kardashian Principle' author on hate being a 'status symbol' and why shameless sells
    'The Kim Kardashian Principle' author on hate being a 'status symbol' and why shameless sells
    31 May 2017 05:16 AM IST
    		How two wires and cables manufacturers are trying to become household names
    How two wires and cables manufacturers are trying to become household names
    31 May 2017 05:14 AM IST
    What happened when women in rural India wanted to use payment apps
    What happened when women in rural India wanted to use payment apps
    24 May 2017 05:19 AM IST
    		How Jeetendr Sehdev turned Kim Kardashian & her derriere into a marketing principle
    How Jeetendr Sehdev turned Kim Kardashian & her derriere into a marketing principle
    10 May 2017 11:56 AM IST
    		How Baba Sehgal moved from 90s kitsch to the 21st century sales pitch
    How Baba Sehgal moved from 90s kitsch to the 21st century sales pitch
    10 May 2017 10:53 AM IST
    		The tale of an Agent of Ishq in times of anti-Romeo squads
    The tale of an Agent of Ishq in times of anti-Romeo squads
    03 May 2017 05:28 AM IST
    How skin-care brand Soulflower uses science and star signs to target and serve customers
    How skin-care brand Soulflower uses science and star signs to target and serve customers
    03 May 2017 05:16 AM IST
    		SPN's Neeraj Vyas on the decisions that made IPL stronger and the moments that couldn't break it
    SPN's Neeraj Vyas on the decisions that made IPL stronger and the moments that couldn't break it
    26 Apr 2017 05:17 AM IST
    		From Pickwick to Phantom Cigarettes, brands of our past are still going strong
    From Pickwick to Phantom Cigarettes, brands of our past are still going strong
    12 Apr 2017 05:17 AM IST
    		Is the FMCG major as litigious as it seems to be or is lawyering up its last resort?
    Is the FMCG major as litigious as it seems to be or is lawyering up its last resort?
    05 Apr 2017 05:20 AM IST
    Why is ex-adman Nigel Oakes being hailed as the '007' of big data?
    Why is ex-adman Nigel Oakes being hailed as the '007' of big data?
    29 Mar 2017 05:22 AM IST
    		Here's how two tourism boards are going all out to woo the Indian traveller
    Here's how two tourism boards are going all out to woo the Indian traveller
    22 Mar 2017 05:20 AM IST
    		Times Square: An advertiser's Mecca
    Times Square: An advertiser's Mecca
    22 Mar 2017 05:17 AM IST
    		Was Twitter aware of Jimmy Kimmel’s plans to troll Donald Trump during the Oscars?
    Was Twitter aware of Jimmy Kimmel’s plans to troll Donald Trump during the Oscars?
    15 Mar 2017 02:11 PM IST
    Is it time to wake up from the American Dream?
    Is it time to wake up from the American Dream?
    15 Mar 2017 05:20 AM IST
    		Food experiments with Oreo have turned into a big sampling opportunity for the biscuit brand
    Food experiments with Oreo have turned into a big sampling opportunity for the biscuit brand
    15 Mar 2017 05:18 AM IST
    		Cut-throat competition from Jio forces Airtel, Vodafone & Idea to up spending on ads
    Cut-throat competition from Jio forces Airtel, Vodafone & Idea to up spending on ads
    10 Mar 2017 12:27 AM IST
    		Real people on reel fempower
    Real people on reel fempower
    08 Mar 2017 04:10 PM IST
    Is Google and Tata Trust's Internet Saathi program working? Let's find out
    Is Google and Tata Trust's Internet Saathi program working? Let's find out
    08 Mar 2017 05:18 AM IST
    		How Dentsu Aegis Network went on to become the No 2 advertising network in India
    How Dentsu Aegis Network went on to become the No 2 advertising network in India
    01 Mar 2017 05:19 AM IST
    		Here's why Turkish soaps are a cultural force to reckon with!
    Here's why Turkish soaps are a cultural force to reckon with!
    22 Feb 2017 03:24 PM IST
    		'Many used car companies would like Donald Trump to talk about their amazing low prices'
    'Many used car companies would like Donald Trump to talk about their amazing low prices'
    22 Feb 2017 02:26 PM IST
    How Y-Films is changing the way the world sees content led marketing
    How Y-Films is changing the way the world sees content led marketing
    22 Feb 2017 04:40 AM IST
    		Can Cocofly crack the 'Paper Boat Problem'?
    Can Cocofly crack the 'Paper Boat Problem'?
    01 Feb 2017 05:19 AM IST
    		Despite demonetisation, SBI has soared in the rankings. Here's the secret?
    Despite demonetisation, SBI has soared in the rankings. Here's the secret?
    01 Feb 2017 05:14 AM IST
    		Brands that poked fun at the POTUS, Donald Trump and the ones that didn't!
    Brands that poked fun at the POTUS, Donald Trump and the ones that didn't!
    01 Feb 2017 05:11 AM IST
    Message in a paper: If you’ve wanted your birthday to make news
    Message in a paper: If you’ve wanted your birthday to make news
    17 Jan 2017 05:09 AM IST
    		From Swachh Bharat to demonetisation, brand involvement in government schemes is at an all-time high
    From Swachh Bharat to demonetisation, brand involvement in government schemes is at an all-time high
    04 Jan 2017 05:16 AM IST
    		Can Manpasand's MangoSip take on Pepsi, Coke & Parle Agro?
    Can Manpasand's MangoSip take on Pepsi, Coke & Parle Agro?
    04 Jan 2017 05:16 AM IST
    		The year of the unconventional: Here are the best media moments of 2016
    The year of the unconventional: Here are the best media moments of 2016
    28 Dec 2016 05:20 AM IST
    From Zoozoo emoji to Tata Motors, firsts on Twitter in 2016
    From Zoozoo emoji to Tata Motors, firsts on Twitter in 2016
    21 Dec 2016 05:17 AM IST
    		Here is how Adfolks would spend a day renting out Publicis' Maurice Levy's office from AirBnB
    Here is how Adfolks would spend a day renting out Publicis' Maurice Levy's office from AirBnB
    21 Dec 2016 05:15 AM IST
    		Investment in safety of a car is investment in the brand: Skoda's Ashutosh Dixit
    Investment in safety of a car is investment in the brand: Skoda's Ashutosh Dixit
    14 Dec 2016 05:18 AM IST
    		Cinema's love affair with cars and bikes
    Cinema's love affair with cars and bikes
    14 Dec 2016 05:14 AM IST
    How banks and payment wallets are sending cash crazy Indians to rehab
    How banks and payment wallets are sending cash crazy Indians to rehab
    30 Nov 2016 03:25 PM IST
    		From Reliance to Airtel, here is what the common man thinks about telecom operators
    From Reliance to Airtel, here is what the common man thinks about telecom operators
    23 Nov 2016 05:19 AM IST
    		Ratan Tata-Cyrus Mistry feud blow to Parsi pride
    Ratan Tata-Cyrus Mistry feud blow to Parsi pride
    17 Nov 2016 12:23 AM IST
    		#TrumpWins! Has Brand America invited trouble?
    #TrumpWins! Has Brand America invited trouble?
    16 Nov 2016 05:18 AM IST
    From AIB's Ashish Shakya to Scarecrow's Anindya Banerjee explain how to spend Rs 500 notes
    From AIB's Ashish Shakya to Scarecrow's Anindya Banerjee explain how to spend Rs 500 notes
    16 Nov 2016 05:14 AM IST
    		From Mourinho to Mistry, valuable brands who got punched by their chosen ones
    From Mourinho to Mistry, valuable brands who got punched by their chosen ones
    09 Nov 2016 05:18 AM IST
    		How social media is preventing the ISIS advance online
    How social media is preventing the ISIS advance online
    02 Nov 2016 05:19 AM IST
    		Ah! Diwali: For the ad agencies, it's time to do something big
    Ah! Diwali: For the ad agencies, it's time to do something big
    26 Oct 2016 05:16 AM IST
    Will Galaxy Note 7 debacle blow up Samsung's dominance in smartphone market?
    Will Galaxy Note 7 debacle blow up Samsung's dominance in smartphone market?
    19 Oct 2016 05:19 AM IST
    		The curious case of increased condom sales during Navratri
    The curious case of increased condom sales during Navratri
    12 Oct 2016 12:44 PM IST
    		From Martinis To Paan Masala! Here's what marketers feel about Pan Bahar casting Pierce Brosnan
    From Martinis To Paan Masala! Here's what marketers feel about Pan Bahar casting Pierce Brosnan
    12 Oct 2016 12:10 PM IST
    		We could have marketed Usain Bolt better: Puma's Adam Petrick
    We could have marketed Usain Bolt better: Puma's Adam Petrick
    05 Oct 2016 05:16 AM IST
    Can the humble khakhra take on biscuits and become a national snack?
    Can the humble khakhra take on biscuits and become a national snack?
    28 Sep 2016 05:20 AM IST
    		Facebook's bad: Company clarifies stand on video metric fiasco
    Facebook's bad: Company clarifies stand on video metric fiasco
    28 Sep 2016 05:14 AM IST
    		Can Baba Ramdev & Patanjali pull a muscle with their new jeans?
    Can Baba Ramdev & Patanjali pull a muscle with their new jeans?
    21 Sep 2016 05:17 AM IST
    		Is ethical consumption of products, services enough to make a real difference?
    Is ethical consumption of products, services enough to make a real difference?
    21 Sep 2016 05:15 AM IST
    The after party economy: How some are making hangovers their business
    The after party economy: How some are making hangovers their business
    14 Sep 2016 05:20 AM IST
    		Hooking brands: Twitter India in classrooms to teach media agencies the basics
    Hooking brands: Twitter India in classrooms to teach media agencies the basics
    14 Sep 2016 05:15 AM IST
    		Teacher's Day special: Invaluable lessons of the market from some the very best at their business
    Teacher's Day special: Invaluable lessons of the market from some the very best at their business
    07 Sep 2016 05:20 AM IST
    		Local marketing lessons: What can a vendor teach us?
    Local marketing lessons: What can a vendor teach us?
    07 Sep 2016 05:15 AM IST
    Do elections in Bangladesh or Uganda create interest among global voters?
    Do elections in Bangladesh or Uganda create interest among global voters?
    24 Aug 2016 05:14 AM IST
    		Today women are decision-makers and breadwinners, says Alexandra Matine
    Today women are decision-makers and breadwinners, says Alexandra Matine
    17 Aug 2016 05:19 AM IST
    		After the media fire in Rio Olympics, here's how major sports brands are talking to women
    After the media fire in Rio Olympics, here's how major sports brands are talking to women
    16 Aug 2016 05:20 AM IST
    		R Balki quits advertising for the silver screen
    R Balki quits advertising for the silver screen
    10 Aug 2016 07:09 AM IST
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