The arrangement is a novelty in India, where about two decades of organised retailing have failed to erode the dominance of neighbourhood grocers in the $600-billion-a-year market.
Top legal officials indicate that Mallya is likely to challenge the board's notice, which could break out into a full-blown war similar to his legal tussle with United Spirits.
Dosa masala burgers, jaljeera and aam panna drinks, masala oats — these are just a few products in portfolios of snack-makers, even the multinational ones.
Normal monsoons in the current season sowed the seeds of demand resurgence in the industry that reported as much as 10% growth in sales of hair oil, shampoo and toothpastes in October.
Consumer companies are hopeful that additional money in the hands of people will boost consumption and revive demand.
The FMCG sector continues to be in a flux with the liquidity crunch as retailers have held back on procuring new stock and suppliers are constrained by available credit.
With Flipkart posting a loss of Rs 5,223 crore and Amazon another Rs 3,571crore, the big three of India's online retail space had a combined loss of Rs 11,754 crore in the last fiscal year.
Dharampal Gulati, the sprightly old man with a turban promoting masala brand MDH, took home over Rs 21 crore as salary last fiscal.
The new menu, a combination of continental and Indian options, will be launched by the weekend, initially in Mumbai and then across India.
WS Retail’s revenue is more than the combined sales of retailers such as Shoppers Stop, Future Lifestyle, Tata’s Trent and Aditya Birla Group’s Pantaloons.
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