Starbucks' new stores will be less than half average size of its existing cafes as coffee chain plans to expand into Indian towns and city suburbs.
More than 1.3 million suppliers are listed on Alibaba’s Indian website, second just to its home market China’s 8.2 million.
HUL has tied up with around 48 bhelpuri walas across Mumbai, asking them to wrap the snack in leaflets of Pepsodent’s campaign about brushing twice a day.
Sales at the maker of Haywards, Foster’s and Knock Out beer rose a marginal 0.5% in the year through March to Rs 3,363 crore.
Mapro, Dukes and Finetti are all set to challenge the dominance of fruit preserves that have found favor with consumers for ages.
"The real attempt to revive the department-store chain gained traction only during the beginning of the year after we managed to sell most of the old merchandise," he says.
The BITS Pilani post graduate admits that a lot of what he has learnt about consumer behavior comes from Bollywood.
Supporting Nielsen’s prediction of improved growth rates in the second half, marketers said things have started looking up
The brand has been developed after two years of collaboration between the global category and the Indian cross-functional team.
Media planners say Amazon and Flipkart are expected to spend Rs 50-60 crore each on advertising, including creative and media.
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