The Economic Times
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| 04 August, 2020, 10:33 PM IST | E-Paper
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    Amit Bapna

    Articles by the author

    How marketers see the post-Covid world and the way forwardWe see India as a bigger bet: Coca-Cola APAC chiefTalcum brand Nycil gets into Sanitiser businessCan Indian brands continue to rely on celebrities?
    Sonal Dabral quits Ogilvy to explore content spaceLow cost does not mean low quality: Oyo's Aditya GhoshWhat's inside Oyo's 'Raho Mast' campaign?Martin Sorrell's ad firm sews up its first merger in India
    Dear marketer, don’t use 2010 strategies in 2020WPP Group India to bring its arms under one roofWhy 50 years and above is the new target consumer group for some brandsWPP to work with clients on how to reduce single use plastic
    FCB Ulka strikes gold on final day of 2019 Cannes Lions FestivalIndia bags four bronze Cannes Lions
    India bags four bronze Cannes Lions
    21 Jun 2019 12:12 PM IST
    Rebellions aren’t in short supply hereMastercard wants to be a lifestyle brand
    India adds 4 silver Lions to its Cannes scorecardAdmen’s alliance calls for online safetyCheers to 'The Barber Shop Girls'! Grey India scores the country's first Silver Lion at Cannes#TimeTo: Cannes Lions 2019 wants talk on gender, diversity to convert into action
    Lions set to roar at Cannes from todayDecoding Dream11's dream run in CricketCan #Boycott be good for business and brands?No headwinds for marketing to women
    No headwinds for marketing to women
    08 Mar 2019 03:51 PM IST
    From the experience perspective, we want to be the Netflix of activities: Amanpreet Bajaj, AirbnbPiyush Pandey named global chief creative officer of OgilvyReady for lift off: Here is how & why version 2.0 of airport advertising is taking shapeCan PayPal convince India that there's no bigger deal than security?
    Ad agency Scarecrow to become a part of M&C SaatchiFun @ Goafest courtesy a colonel, a cricketer and a starBaba Ramdev holds fort on Day 1 at GoafestHonda Car's India story is different from rest of the markets: Here's how
    I stopped watching television 10 years ago: Ekta KapoorEkta Kapoor no longer cares much for serials. Here's what she is now doingWhat did some of India's biggest auto makers do in the face of their toughest challengesCan the oldest global motorcycle brand become sexy & cool to draw in a younger audience?
    GoPro focuses on travel & family to gain wider audienceAfter 26 Years, Joseph George Bids Goodbye to MullenLowe LintasHow is MTR Foods moving from being your parent's 'instant idli mix' to target the millennial consumer?BBH founder John Hegarty's list of least favourite things
    Abbott's Elaine Leavenworth on bringing fun to a category that's still all about people in lab-coatsA legacy too big! Why does a brand synonymous with biscuits need a campaign to push its name?After 10 years, is it time For IPL 2.0?Pulse hit Rs 100 crore sales in eight months with no advertising. So why is it going in for a TV campaign now?
    The new Vicks commercial is heartwarming and makes an attempt to break social constructsShould brands stay regional or endeavour to become big and national?Amazon India is launching its IPL campaign and its (fictional) T-20 teamIs the FMCG major as litigious as it seems to be or is lawyering up its last resort?
    Can Frooti Fizz reignite passion for the 32 year old brand Parle Agro?Is OnePlus revamping its brand strategy? Bringing in a celebrity endorsement paves the path to successHere's how two tourism boards are going all out to woo the Indian travellerRanveer Singh is the first Indian ambassador for Switzerland Tourism
    I tell my team that a boss can’t always be right: Aegon Life Insurance's Martijn de JongReal people on reel fempower
    Real people on reel fempower
    08 Mar 2017 04:10 PM IST
    Here's the art of being seriously funnyHow Dentsu Aegis Network went on to become the No 2 advertising network in India
    From Indore to hitting the big league, snack brand Yellow Diamond has come a long way!How does TVF stack up amongst the new age content creators?Google and Facebook duopoly in the consumer attention and ad spaceFrom the Vodafone pug to Idea's 'What an idea' ad, the best from the 2 telecom players
    People think creatives are crazy, undisciplined: J Walter Thompson’s Matt EastwoodIndia Value Fund (IVFA) is neither India focused nor low on cost: ANC's Alok NandaHow did Tata Motors whiz past its hard driving competition into the haloed-Top 100?From exploding phones to an explosive performance, here's what Samsung Mobile got right
    Like it was never gone! Here's Maggi's comeback recipeWill Starbucks succeed in getting the Indian tea-drinker her tea with its flagship?Our fans and users lie at the centre of everything: OnePlus's Kyle KiangCan Paper Boat set sail on the Chikki ship?
    From Swachh Bharat to demonetisation, brand involvement in government schemes is at an all-time highHow a bunch of IITians cracked the dynamics of 'going viral'The year of the unconventional: Here are the best media moments of 2016Is advertising losing its best talent to films?
    A new kid on the 'BLK': What’s different about this indie outfitInvestment in safety of a car is investment in the brand: Skoda's Ashutosh DixitSmall car manufacturers are not finding it easy in competitive car market of IndiaThree reasons why marketing experts are not losing sleep about demonetisation
    Will Saregama’s discovery tool help revive the fortunes of a battered music industry?The mosquito economy: Over 7,25,000 deaths and a Rs 25,000 crore industryThe bane of social media is it makes people the judge: JWT's Tamara Ingram
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