Amit Bapna

  • Talcum brand Nycil gets into Sanitiser business

    Talcum brand Nycil gets into Sanitiser business

    The sanitiser product is also the first big launch on the Heinz portfolio after its acquisition in 2018. Ahmedabad-based Zydus Wellness with Cadila Healthcare added brands like Complan, Glucon-D and Nycil to the portfolio after the acquisition of Heinz India.

    Sonal Dabral quits Ogilvy to explore content space

    Sonal Dabral quits Ogilvy to explore content space

    After graduating from National Institute of Design in 1985, Dabral joined Lintas. In 1991, he joined Ogilvy and went on to lead creative functions at its offices in Singapore and Malaysia. He returned to India in 2008 to head bates141, and did a stint at DDB Mudra Group till 2012.

    Low cost does not mean low quality: Oyo's Aditya Ghosh

    Low cost does not mean low quality: Oyo's Aditya Ghosh

    Aditya Ghosh, CEO, India & SA, Oyo Hotels and Homes tells Brand Equity’s Amit Bapna why this is the right time for the brand campaign and why new-age brands that challenge legacy businesses are bound to face flak. Excerpts...

    What's inside Oyo's 'Raho Mast' campaign?

    What's inside Oyo's 'Raho Mast' campaign?

    Oyo's campaign has been conceptualised and conceived in-house under the charge of Mayur Hola, creative head, India, and SE Asia, for the company. The three films shot by Chrome Pictures show different use-case scenarios.

    Dear marketer, don’t use 2010 strategies in 2020

    Dear marketer, don’t use 2010 strategies in 2020

    Now consumers expect more – fast shipping, better deals, and exceptional service. Meeting customer expectation is expensive – it requires higher levels of service, more generous offers, and better measurement.

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