Campuses in Mumbai, Gurugram to facilitate better collaboration
While millennials still rules the marketing roost, some millennial-first brands are putting the spotlight on older generations.
At the Cannes Lions Festival of Creativity, the WPP beach was buzzing with activity that included “candid” chats with executives from Facebook and Snap Inc.
Lowe Lintas (for work on HULowned Lifebuoy), Mindshare (Lifebuoy), and Grey India (P&G’s Gillette) were the other Silver Lion winners this year.
It is also the first time that a relatively young, Indian digital agency brand has had the most stellar performance at Cannes Lions.
Stranger things have happened at Cannes, but matters got rather weird at this edition of the five-day festival.
We are extremely committed to make it a success. We recently got into tier-2 towns for the first time with our brand campaign with MS Dhoni
Campaigns for Hindustan Unilever’s Lifebuoy — ‘The Inflection Alert System’ by Mindshare and Lowe Lintas’ #HelpTheChildReach5 programme — fetched the brand two Silver Lions.
The alliance includes advertisers, tech platforms, media agencies of holding companies WPP, IPG, Publicis, Omnicom and Dentsu, media owners, and trade bodies.
The award was won under the Entertainment Lions for Music category.
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