The sanitiser product is also the first big launch on the Heinz portfolio after its acquisition in 2018. Ahmedabad-based Zydus Wellness with Cadila Healthcare added brands like Complan, Glucon-D and Nycil to the portfolio after the acquisition of Heinz India.
In today’s reality, what used to be safe bet has become, in an increasingly social world with fewer controls and more pressures to voice opinions, a ticking bomb.
After graduating from National Institute of Design in 1985, Dabral joined Lintas. In 1991, he joined Ogilvy and went on to lead creative functions at its offices in Singapore and Malaysia. He returned to India in 2008 to head bates141, and did a stint at DDB Mudra Group till 2012.
Aditya Ghosh, CEO, India & SA, Oyo Hotels and Homes tells Brand Equity’s Amit Bapna why this is the right time for the brand campaign and why new-age brands that challenge legacy businesses are bound to face flak. Excerpts...
Oyo's campaign has been conceptualised and conceived in-house under the charge of Mayur Hola, creative head, India, and SE Asia, for the company. The three films shot by Chrome Pictures show different use-case scenarios.
S4 Capital was set up by British ad mogul Sir Martin Sorrell after his acrimonious exit from the world’s largest advertising group, WPP, a company he started over 30 years ago.
Now consumers expect more – fast shipping, better deals, and exceptional service. Meeting customer expectation is expensive – it requires higher levels of service, more generous offers, and better measurement.
Campuses in Mumbai, Gurugram to facilitate better collaboration
While millennials still rules the marketing roost, some millennial-first brands are putting the spotlight on older generations.
At the Cannes Lions Festival of Creativity, the WPP beach was buzzing with activity that included “candid” chats with executives from Facebook and Snap Inc.
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