With ad award season upon us, BE takes a look at the culture of scam ads and the kind of proactive work we might see more of this year.
Donald Trump has been called everything from a xenophobic fascist to the man who’ll make America great again.
Three years ago Reebok was rocked by financial fraud. Over the past few years, though, the company has been scripting its renaissance.
In an interview with BE, the actress talks about everything from being a proud Indian to being a GUESS girl.
Every once in a while, a particularly potent brand of fear presents the opportunity to a few to play liberator.
The company has taken steps to answer PM Modi's call for multinationals to produce more fruit-based drinks to help Indian farmers.
Advertising can foster a more inclusive society. But only if diversity in marketing is more than skin deep.
Al Moseley on what can advertising do to, pardon the platitude, make the world a better place.
After a few dismal years, Indian automakers have a lot of catching up to do. Here is what is driving the comeback strategy.
In a blog post to introduce Uber's new look to the world, founder Travis Kalanick likened the old logo to a bad, 90s hairstyle.
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