With the likes of HUL, HP and ICICI putting money behind properties like Star Wars, geek culture is gradually becoming all culture.
Finally, there are signs of life beyond cricket in the Indian sporting universe. But don't throw out the bat and ball just yet.
Finally, others Indian sports, other than cricket are gaining attention and we list some of the most promising ones.
For brands who wish to interject here, there’s more at stake than just the danger of being labelled an exploitative, corporate phony.
In the digital enabled on-demand world there are just two classes — the uber-class and the working class.
The Indian regulatory authorities, for now, have given a go-ahead to the brand and it has been in a huddle working on a gameplan to reclaim consumer trust.
Thailand's best tearjerkers are moonlighting as opening acts at Japan's sob fests.
At a time when tolerance is (or appears to be) in short supply, ads make a case for a gentler more united India.
Mere functional appeals may not be the way to go for ad-makers, particularly during Diwali.
However extraordinary Sinatra’s talent, the legend of Frank Sinatra is what sets him apart as an enduring cultural icon.
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