Mere functional appeals may not be the way to go for ad-makers, particularly during Diwali.
However extraordinary Sinatra’s talent, the legend of Frank Sinatra is what sets him apart as an enduring cultural icon.
Online shopping in sale season ought to be recognised as an Olympic sport.
The mockumentary-style film, which depicts Dalip Singh Rana aka The Great Khali’s struggles with infrastructure is the funniest cement ad ever.
The implications of a generation not bound by conventions, for culture and country can be wide reaching.
Stand-up comedians have come a long way from drab corporate shows to become online stars who exercise a influence over digital natives.
Hilarity, disguised as existential hysterics, ensued in the ad world after comedy troupe AIB launched an advertising division — Vigyapanti.
He shares five quick takes on the "old farts", his business relationships in India, a Modi-led market's prospects, Twitter and FIFA.
Underserved markets will help drive India, already a top ten market, to a $3 billion market for Dell.
It is industry’s production of mediocrity topped with the need to exaggerate and glorify advertising’s and their role in society, which has irked so many.
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