Online shopping in sale season ought to be recognised as an Olympic sport.
The mockumentary-style film, which depicts Dalip Singh Rana aka The Great Khali’s struggles with infrastructure is the funniest cement ad ever.
The implications of a generation not bound by conventions, for culture and country can be wide reaching.
Stand-up comedians have come a long way from drab corporate shows to become online stars who exercise a influence over digital natives.
Hilarity, disguised as existential hysterics, ensued in the ad world after comedy troupe AIB launched an advertising division — Vigyapanti.
He shares five quick takes on the "old farts", his business relationships in India, a Modi-led market's prospects, Twitter and FIFA.
Underserved markets will help drive India, already a top ten market, to a $3 billion market for Dell.
It is industry’s production of mediocrity topped with the need to exaggerate and glorify advertising’s and their role in society, which has irked so many.
Between 1899 and 1902, during the Second Boer War in South Africa, soldiers mounted pocket-watches on leather bands and strapped them on their wrists.
The two cases highlight two very different approaches to what is essentially the same problem; how should a brand react when drawn into a brand war not of its making.
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