"Enormous wouldn't have come to fruition if I wasn't shafted at Publicis," says Ashish Khazanchi, co-founder of Enormous, which will celebrate its second birthday.
Safe sex ads need not read like a teenage pregnancy pamphlet or the carnal equivalent of statutory warnings on cigarette packs.
Pokémon have been lurking on the fringes, a fate shared by other Japanese imports like the manga series Beyblade and Hello Kitty.
On the building plan, there are 19 account management divisions on separate floors and creative planning divisions on various levels.
Executive chairman of Usha International Krishna Shriram shares why the 81-year-old appliances company needs an in-house agency in a market flush.
Around 2,200 Ambassadors were sold in the year ended March 2014.
In 1950s India, frigidaires were still a luxury afforded by a few to keep their dairy, veggies, veal and brew cool.
News-jacking is fashionable indeed. But the 21st Century marketer didn't invent it. Within the Indian context, it came in the year 1947.
The Wodehousian way is the ability to effortlessly expand characters, trivialities and plots and exaggerate the mundane to great comic or catastrophic effect.
Big data in the wrong hands could be just the nudge the industry doesn't need.
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