Between 1899 and 1902, during the Second Boer War in South Africa, soldiers mounted pocket-watches on leather bands and strapped them on their wrists.
The two cases highlight two very different approaches to what is essentially the same problem; how should a brand react when drawn into a brand war not of its making.
"Enormous wouldn't have come to fruition if I wasn't shafted at Publicis," says Ashish Khazanchi, co-founder of Enormous, which will celebrate its second birthday.
Safe sex ads need not read like a teenage pregnancy pamphlet or the carnal equivalent of statutory warnings on cigarette packs.
Pokémon have been lurking on the fringes, a fate shared by other Japanese imports like the manga series Beyblade and Hello Kitty.
On the building plan, there are 19 account management divisions on separate floors and creative planning divisions on various levels.
Executive chairman of Usha International Krishna Shriram shares why the 81-year-old appliances company needs an in-house agency in a market flush.
Around 2,200 Ambassadors were sold in the year ended March 2014.
In 1950s India, frigidaires were still a luxury afforded by a few to keep their dairy, veggies, veal and brew cool.
News-jacking is fashionable indeed. But the 21st Century marketer didn't invent it. Within the Indian context, it came in the year 1947.
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