Big data has its early adopters & usual suspects: banks, retail chains & telecom. But now its appeal is extending to several categories & businesses.
This year has already seen seven ad startups in seven months. A golden age of change in advertising or more of the same?
Some brands dropped the role of matchmaker for that of success planner. That is if you wish to succeed in this world, then slap on some product & watch career grow.
When the immortals appeared in 30-second spots between soaps and mythological shows, in print or anywhere, naturally, God stole the show.
On social media platforms, scuffles between people are watched with glee & popcorn from the relative safety of your screen. And flirty chatter, hurl-worthy simply can't be ignored.
HUL wowed award juries and rivals alike by creating the Kan Khajura Tesan, a mobile-based radio station for rural India, heavily underwritten by advertising.
It's easy to dismiss the Cannes Lions as a week of company sanctioned debauchery. But if you're from the industry, the charges levied against Cannes Lions, the biggest ad award show on the global circuit, are well known.
KKT, the fully advertiser-funded, entertainment-on-demand initiative helps HUL brands like Lux and Fair & Lovely engage with rural consumers in media-dark areas.
Brands are becoming like that one friend all of us have who wants to be the first to hit social media with a pithy observation. Are they trying too hard?
India can't claim is dominance in the global yoga market. Even though over half of the 200 million yoga practitioners in the world are Indians.
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