The text that accompanied an anti-kidnapping ad from Pak is now a grim reality in India, where a modified version of it is leading to widespread lynching.
Canned Lions: India had a good year with 69 shortlists, two Grand Prix and Asia’s first Lion of St Mark
Publicis Groupe’s much touted AI platform, Marcel, underwhelmed at the special demo organised by CEO Arthur Sadoun.
Savlon’s Chalk Hands involved creating a soap for school children that doubles as chalk, pushing the brand’s hand wash focus and agenda in a fun, seamless manner.
We’ve embarked upon the path to essentially convince smokers to switch out of cigarettes, the ones that want to quit that is, said Andre Calantzopoulos.
Timed around Durga Pooja in Kolkata, the campaign made a case against social discrimination.
#MeToo leaves its mark: Ad world bats for gender rights, Tarana Burke star attraction at Cannes Lions festival
The mood is triumphant in the wake of #TimesUp movements sweeping across the industry.
The ITC team, that won over the judges with their ideas and presentation skills in the marketing leg of the Young Lions contest organised by BCCL, got an all-expense paid trip to Cannes.
McCann India won gold in the newly launched Creative Ecommerce category for Paytm ‘Sweet Change’ campaign. The same campaign also won a silver for the agency.
Creativeland Asia and Grey India won bronze for their work on Mercedes Benz and Mahindra Rise, respectively. McCann Worldgroup bagged a Bronze for Harpic in Print & Publishing.
Roth speaks candidly about the future of holding companies, the rise of consultancies like Accenture and Deloitte and about rival Martin Sorrell’s second innings with S4 Capital.
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