Multi-crore budget, new logo and leisurely paced film about wish fulfillment form Flipkart's arsenal to take on the market. But is it change for its own sake?
From decision making to the need for delegation, entrepreneurs can learn plenty from the dragons, sorcery and swordfights of the epic TV series.
Contrary to popular delusion, companies worldwide aren't turning into tree huggers only because it's the "right" thing to do.
The report said the campaign for the Cantonal Bank of Zurich was designed by Swiss designer Nadine Geissbülher, and was launched on July 4, 2013.
People look at brands as a global system equipped to affect large-scale changes: Jitender Dabas, McCann Worldgroup
A McCann report reveals that people, now more than ever, believe brands can make a positive change, and not just to company bottom lines.
Why aren't there more women at the top? Advertising spits them out before they've had a fair shot even.
Move Over Coke, McD, Pepsi and P&G. The youth have spoken. BE presents the Most Exciting Brands 2015.
The fact that the kid in Kalyan Jewellers' print ad is ten shades darker than its Aishwarya Rai Bachchan takes the ad from 'Stupid' to 'Slaver'.
Heineken's Mark Van Iterson tells us how the Dutch brand is becoming one of the world's most innovative marketers.
A study by Nielsen reveals only 23 of 16,914 launches from the year 2012 qualified as breakthrough innovations.
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