Heineken's Mark Van Iterson tells us how the Dutch brand is becoming one of the world's most innovative marketers.
A study by Nielsen reveals only 23 of 16,914 launches from the year 2012 qualified as breakthrough innovations.
We bring to you seven ways HBO's 'Game of Thrones' engages superfans and wins over viewers every season.
Here's what marketers can learn from YouTube's millennial celebrities and social media personalities.
SapientNitro India's KV Sridhar kicks off our series on Indian jury members at Cannes with some candid commentary on Indian judges, creatives & their chances at the world’s biggest ad award show.
To start things off, we have a list of some important lessons marketers, both green and seasoned, ought to learn before going rural.
Even without the press ad driven by a clever visual pun and the mega-budget brand film, creativity is alive and well in the hinterlands.
Wondering why and how the price tags on commercials have gone from paltry to posh? BE shines the spotlight on ad films' heaviest price tags and how to bring them down a stone or five.
The damages of social media might not outweigh its benefits, not by a long shot. But it has had a toll on marketing as it has altered human behaviour to establish a new normality.
Airports are synonymous with endless security checks, filling forms and waiting around. Here's how a few brands are trying to breathe some life into dead time.
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