Striking the right work life balance, not being averse to risk & cultivating a very low embarrassment threshold, are some of the beautiful learnings that advertising's heads have learnt.
The Gunn Reports' Cases For Creativity highlights the top ad campaigns that were the Holy Grail of marketing — creative and effective. Here are 2014's top Cases for Creativity.
Mark Gatiss has an impressive resumé: author (his bibliography includes several Dr Who novels and spy series Lucifer Box), actor as well as a comedian.
Here are the new and improved ad-hybrids which have dominated branding efforts over the past decade, more or less.
While the population which sees epic films during commercial breaks on the telly is certainly not falling, the number who see videos on mobile is multiplying at a pace one would be foolish to dismiss.
First Hugh Jackman and now Tiger Woods. May be the good folks at Hero are just big fans of the champion golfer, so they paid the sun, moon & his weight in gold to have Mr Woods.
The auction will feature works by artists such as Rabindranath and Gaganendranath Tagore, Ram Kumar, Tyeb Mehta, MF Husain, SH Raza and Francis Newton Souza.
Embracing hate in a brand campaign can be effective in creating buzz around it but only if it's got the nerve to pull it off.
Offer valid till Parsi stock lasts. But perhaps not if the Jiyo Parsi campaign has anything to do with it. The end goal is to save Parsis from extinction. The solution is breeding at rabbit pace.
Is Indian advertising's dalliance with strong women characters in its ads, just a brief fling or does it indicate a more serious, longterm commitment? BE puts the relationship under the scanner.
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