Facebook's Mark D'Arcy tells us what marketers can do to not make their ads on the social network a menace.
The rumour mills worked overtime after Ogilvy NCD Abhijit Avasthi’s exit. Read on for the many conspiracy theories and maybe even the truth.
Piyush Pandey speaks candidly on life at Ogilvy without Abhijit Avasthi aka Kinu and the contentious issue of succession.
It takes years, decades, a lifetime even to build a relationship based on trust. It takes seconds to break-up. Here’s how you do it.
In future, the Foundation & Nita Ambani are keen on telemedicine to efficiently deliver primary care to people with limited access to healthcare.
The goal for brand McCann Worldgroup, according to Harris Diamond chairman & CEO, is to be the foremost marketing brand in the world and India.
Sneha Iype Varma, executive producer and partner, Nirvana, says one of the most challenging and interesting assignments has been their 'Incredible India' work.
Amongst the exciting work done recently, Elephant counts the work for Daimler where it became a first ever design partner outside Germany to design their brand.
OgilvyOne's most challenging task to date has been the launch of Hockey India League through social media to strengthen the game's loyalty base & engagement scores.
DDB Mudramax's Operation Black Dot was even shortlisted for an award at the Cannes Lions International Festival of Creativity. Encompass dominanted the Auto Expo working with Hyundai, Fiat & Merc.
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