"I travel a lot but normally when I’m in a location, I’m there to accomplish a couple of things and then have something else to do."
Iyer is a brand manager on Lakme Innovations (Skin) and her colleague, Parekh, a senior brand executive on Vaseline at Hindustan Unilever (HUL).
Unilever, for a few years now, has been laser-focused on its philosophy that's "crafting brands for life" and building purpose led brands which have an impact on people's lives.
Considering India's best ever performance at Cannes was a solid 33 Lions last year, a haul of 27 Lions, including five golds, is a commendable performance in a competition that's only getting tougher.
Apart from the unbridled passion of fans, there’s the numbers. The average viewership of a World Cup match at 125 million.
Just 22 metals so far, but it's not over yet at the Cannes Lions International Festival of Creativity
Indian ad industry's hopes were lifted when Hindustan Unilever's 'Kan Khajura Tesan' bagged three Gold Lions on Tuesday.
Cannes Lions International Festival not just about advertising; it's more about celebrating creativity now
You find giant signs indicating a Pinterest or YouTube shindig and traditional ad agency executives being wooed on Google yachts.
The Lions are as much about awards, creativity and inspiration as they are about having a blast on the French Riviera, usually reserved for the rich and famous.
Kan Khajura Tesan or "centipede station", a programme by Hindustan Unilever to provide radio over mobile to the media dark parts of North India has scored a massive three gold trophies.
Over the past couple of years every marketer and agency person worth his or her Lion has talked extensively about the importance of telling your brand tale well.
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