For the love of advertising, ET checks out the ads that take shots at advertising. Some in good fun, others not so much.
Walking the line between high fashion and blue denim, Italian brand GAS claims to have learnt from its mistakes for its second India sortie.
Communication directed at mums has generally not been as exciting, or insightful as advertising aimed at men.
Abrasive and edgy, the new MTS Canvas Blaze ad ticks all the boxes for a “millennial” ad. But is the formula wearing thin?
"You can't bore people into buying,” they say. Large chunks of the ad business missed that memo. BE investigates why certain categories are just so dull.
The life of the millennial is full of intriguing contradictions which will leave you either fascinated or infuriated.
So far it's been a winning strategy, simply due to the fact that, for starters, puppies are more adorable and likable than full-sized humans.
Young men and women sipping rum cocktails with blue umbrellas sticking out and them surrounded by azure waters is the image association most rum brands have built over the years.
The BB pin, once one of the most sought after and unique attributes of the Canadian telecom company has been delinked from the trademark handset. The gameplan is now to swell the numbers of BlackBerry boys (and girls). Where does BlackBerry go from here?
You will grab that free pack at the super market. It’s only natural. But things change when what’s free is not really desirable. Even free comes with a price tag.
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