Gandhi may have raked up an impressive number of miles as he travelled to places both popular and obscure. But there is still a degree of remoteness to him.
The elections are round the corner and Tata Tea is back with yet another campaign aimed at somnolent citizens — women voters, this time around. But just how well have 8 years of Jaago Re and its variants worked for the brand?
For the love of advertising, ET checks out the ads that take shots at advertising. Some in good fun, others not so much.
Walking the line between high fashion and blue denim, Italian brand GAS claims to have learnt from its mistakes for its second India sortie.
Communication directed at mums has generally not been as exciting, or insightful as advertising aimed at men.
Abrasive and edgy, the new MTS Canvas Blaze ad ticks all the boxes for a “millennial” ad. But is the formula wearing thin?
"You can't bore people into buying,” they say. Large chunks of the ad business missed that memo. BE investigates why certain categories are just so dull.
The life of the millennial is full of intriguing contradictions which will leave you either fascinated or infuriated.
So far it's been a winning strategy, simply due to the fact that, for starters, puppies are more adorable and likable than full-sized humans.
Young men and women sipping rum cocktails with blue umbrellas sticking out and them surrounded by azure waters is the image association most rum brands have built over the years.
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