Having received fiery criticism for lavish parties last year, festival organisers aim to make it a compact event this time round.
TBWA India CEO Govind Pandey told ET at Cannes, “We believe in the power of disruptively simple ideas to make a difference to humanity.
Leading the tally for India is DDB Mudra with Project Free Period for sanitary napkin brand Stayfree from Johnson & Johnson, with five nominations so far; one each in Glass and Titanium and three in Health & Wellness.
The festival that kicks off today will host over 16,000 attendees from 4,700 companies across sectors — from marketing communications and media to FMCG and technology.
The story of how Flipkart became a household name starts with a client team very annoyed by the first commercial for the brand.
M&C Saatchi was started by Lord Maurice Saatchi in 1995, after a fallout with the management at the famed Saatchi & Saatchi. The entity will be called Scarecrow M&C Saatchi.
Nicolas Loufrani, the man who owns Smiley, tells ET how the smiling yellow face became a global icon and the poster boy of the happiness movement.
“There will be a new brand identity — work has started on it,” a senior consultant working on the merged company’s new identity said, speaking on the condition of anonymity due to non-disclosure agreements.
Despite stiff competition from Taj Mahal, Tata Tea, Brooke Bond Red Label and Taaza, Society Tea has maintained its leadership in Maharashtra with a 40% market share.
It’s not the easiest material to procure in terms of quantity and time, and harder to work with than most other materials. Hence DesiTude fashion is not cheap.
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