Art Linkletter: If you could be somebody in a story book who would you be? Kid: I'd be papa bear because I can eat honey and Goldilocks would be sleeping in my bed.
Two brands with two very different customer sets and styles. But it seems they have a common mission, and that is to shake up the status quo, for better or worse.
With its latest campaign, Idea reinforces its style of advertising with yet another whacky piece of work that's as infectious as a common cold. But where does it leave the brand?
There’s a fair number of marketers in unexpected places attempting to insulate their brands and beefing up plans with no guarantee of emerging scratch-free.
On his birthday BrandEquity presents the different faces of the Mahatma in modern advertising.
Beer brands, both homegrown and foreign, are luring football fans in with contests, screenings and everything in between.
The expatriate as well as the foreign-returned native creative, both have had a reasonably tough time coping.
There is a market catering to those who're always on the run. All brands have to do is stay in the fast lane or they will be left behind.
A picture is worth a thousand words. And everyday millions of pictures go public across social networks.That's a lot of words. But what makes them click and what can brands do to make sure they stay in focus
According to the UNWTO, international tourist arrivals globally grew by 4% in 2012 to touch an incredible 1.035 billion, in spite of ongoing recessions.
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