The new allies may have taken the beaches of Normandy and have beaten Sir Martin Sorrell's WPP to become the largest global advertising company.
After all, when 140 are all you have, who has time, patience or inclination to draw on their fine command of the language?
Does 'Prankvertising' work: While pranks may get some laughs but interest generation is questionable
Prankvertising is a risky business. If brands do it right everybody laughs. Get it wrong and it quickly turns into a sob fest.
At Cannes this year Australia ranked second to the US with five Grand Prix, 26 Gold Lions, two Effectiveness Lions, 22 Silver Lions and 32 Bronze Lions — its best performance ever.
Will low prices of world's biggest fast food brands like Pizza Hut, Domino's, KFC and others draw in consumers?
In a bid to capture the heart and the wallet of this young consumer, brands like Domino's, Pizza Hut and also KFC have adopted price as the heroplank.
"The industry is still nascent from the point of view of profits and value creation. Agencies have been circumspect after the last dotcom bust."
In ads, suspense and intrigue go a long way indeed. Having said that, stories, regardless of surprise endings or not, are powerful tools in advertising.
Leaving aside righteous rage for a bit though, the truth is every brand we as consumers crave for, we do so because they are exclusive.
It’s a tough world out there for brands, one of those damned if you don’t, damned and publicly slammed if you do situations.
You don't have to be twenty-something to be able to market to twenty-somethings. But in order to speak their language it sure does help to have a few translators on your side.
- No blogs yet have been written by the author, we’re sure the author will contribute one soon