Instant food to instant education, don’t diss the new-age Indian parents, who are young professionals with lives that don’t necessarily revolve around their kids. But do brands obsessed with the youth market really see this influential subset?
Pepsi’s tagline “Come alive with the Pepsi Generation” This tagline in some translations reads “Pepsi brings your ancestors back from the grave.”
We are off to the DPRK to check out what advertising looks like in what is perhaps the most isolated market in the world.
Forget super jury verdicts, here’s a check list that’s actually useful in winning advertisement awards by successfully scamming.
21st Century Statecraft to shape our future: Alec Ross, Hillary Clinton's former advisor for innovation
Ross says, "After two years of Obama campaign and four years at the State Department, it is good to be back in the life of an entrepreneur."
David Droga, president of the jury for Innovation speaks about his vision & when he plans to start shop in India
He's the president of the jury for Innovation, another freshly minted category at the Cannes Lions this year. And yet it's just business as usual for David Droga who has done that twice already.
In an age where our thoughts, opinions and lives can quite easily be summarised in some characters, or a picture or status update, long copy advertising is carving out a spot for itself.
"Our consumers have the drink when they are studying for an exam, are feeling sleepy in office or a late night movie show," says co-founder Neeraj Biyani.
Through the first-ever activation of its partnership with UEFA Champions League in India, brand Heineken is ready to strike…a chord that is, with a young population of beer and football consumers.
Juan Christmann and Renato Lopes' newborn Lisbon-based firm All Awards also helps with entry and category strategies or even logistics if need be.
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