Today, premium lingerie is as much about being sexy and attractive, occasionally or everyday, to please a significant other as it is about feeling good about oneself.
A car ad without a long litany of product features and minus the stock footage like landscapes that invariably haunt the auto category? Brand Equity goes under the hood on Honda’s latest
Recently we stumbled upon a commercial for Berlin City tourism. The video promoting the German capital has a young Indian fellow at the heart of it.
In India the group has an army of 800 professionals, spread across the network's media companies, working towards finding digital media solutions for their clients.
The American brand Von Dutch has arrived in India. But this is not the only land on its radar. ET talks to CEO Terry Hauss about this Kustom Kulture brand's renaissance.
Read weird and wonderful stories, and the most enlightening experiences in the field. These tales reveal a facet of marketing in India that will leave you a better marketer.
With the introduction of the new Kurkure family, the brand is trying to establish its Indian roots again.
Alessandro Benetton, chairman of Benetton Group says if one wants to be relevant in a fast changing world or to be ahead of others one must try to look for new ways to reach the consumer.
He has worked on brands like P&G, Ford, Pepsi, Nestle, Colgate-Palmolive, Citibank and Skoda, among others, and has won over 200 international awards including Cannes Lions, One Show, Clio, New York Festival and Epica.
Surf Excel's Facebook driven campaign 'Fulfill a Wish' aims to provide happiness to less-privileged children
With virus like spread of cause-related social media initiatives it's becoming very hard to determine which ones are successful and, the ultimate test, make a tangible difference.
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