The hero of the new Facebook ad is a chair. The chair, along with other everyday things we take for granted, is like Facebook, says Facebook, because these are things that connect our kind.
Brands rethink product packaging, engage customers with inspirational, humorous and informational messages
More companies are rethinking the role of packaging in their communication. Scan the packaging on your next food purchase carefully and you just might be in for a surprise.
Less than a decade later, Sonal Dabral, Bobby Pawar and Raj Kamble are back, intent on making an impact on a vastly changed Indian advertising market.
Are Indian entertainers taking over the world?
Planning for JWT's Guy Murphy is actually using them to influence how people engage with brands. That may involve introducing Europe to sachets, or getting his palm read by a desi astrologer.
A classic bully turns coward saga - Nokia references the cinematic idiom of the 80s and 90s in its new commercial and bags over a million views on YouTube.
If you are like one of the 10 Indian athletes who competed at the Paralympics of 2012, do not even expect the customary national sendoff beamed to TV sets during primetime commercial breaks or newsprint devoted to your achievements on a global stage.
In just a word or two taglines can pack a punch or send one packing. Here are some slogans gone wild
From the very controversial start of the London Games to the finale watched by billions. Now, athletes, coaches, news crews and fans have returned home. The games have ended. Or have they?
Brand Airtel intends to extend its communication precinct from friendship to friends and their sharing fixation with this campaign.
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