Not often does one come across a piece of communication which invokes the worst and the best in its receivers. This was one of those times.
P&G, Unilever, Coca-Cola, Pepsi, Heineken, Kraft, GM, McDonald's and Mars, among others are just a few of the big global marketers who were present at the 2012 Cannes Lions.
Blondie belting out 'Call Me!' may be the ideal song to be reminded that somebody's giving you a tinkle, but it loses out hopelessly to a rash of ad jingles that are doubling up as ringtones.
Vodafone's latest campaign is all about saying a big, fat, delightful, 'Thank You' to the loyal customers - old and new.
Tired of Cannes puns? So are we. In this column we'll give it to you straight up. No puns and certainly no beating around the French bush.
Cannes on Day 3 won more gold for India, taking its tally to two. 'The Hinglish Project' from DDB Mudra Group took home a gold Lion in design.
Coca-Cola is associating itself fully with the gentleman's game via its new campaign which features Sachin Tendulkar.
Inspired by British author Roger Hargreaves' Mr Men characters (Mr Bump, Mr Sneeze, Mr Mean, Mr Silly, Mr Tickle and the rest of their posse), we decided to put together a list of the types of clients at shoots — yes, a BE's Mr Client series.
Those lucky enough to have ad hits tap in to their equity to create sequels. But indiscriminate use will cause even the fullest barrel to run dry.
Some of the best laid plans in advertising are now coming from the media side of the business says Marco Rimini, leader - business planning, Mindshare Worldwide.
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