Those lucky enough to have ad hits tap in to their equity to create sequels. But indiscriminate use will cause even the fullest barrel to run dry.
Some of the best laid plans in advertising are now coming from the media side of the business says Marco Rimini, leader - business planning, Mindshare Worldwide.
A teaser takes the cake for Vodafone BlackBerry plans' latest campaign. But where does that leave the boys?
Warning: Reader discretion advised. Not suitable for children. And may be disturbing for some adults too!
Perhaps Pepsi's move is another preemptive strike in a market where slowly but steadily, young Indian-digital natives are substituting Mahi with Messi, and not in injury time.
Grey’s global creative chief Tim Mellors, Pedro Cappeti (Grey, Brazil) and Cheeguan Yue (Grey, China) hit India for a meeting of Grey’s global creative council.
On YouTube, a new commercial for the "cheetah inspired" Mahindra XUV five-double-O (or just 500) has received around 730,000 hits.
The telling of a quirky brand tale in a car commercial may be just what the mechanic ordered in order to speed past competition in the auto ads race.
Take a few quirky doodles, throw in some simple gags, and a big mama, and you have a recipe for a campaign that works longer and is more livelier. Just like the product's promise.
"We put a lot of humour in everything we do, unlike the other big companies. We believe in public relations rather than advertising," says Richard Branson.
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