BE caught up with Michael Roth, Interpublic Group to talk about the global economic crisis, cash, clients and competitors.
If consumers don’t buy your brand’s purpose or cause, they aren’t buying at all.
Dr Ram Charan, a highly sought after global business consultant and author of books found on most executives’ and CEOs’ bookshelves, had a Bollywood superstar precede him at Asia’s premier advertising and marketing congress, AdAsia.
At AdAsia, delegates from across borders soak in Delhi.
The newest entrant in the compact car market is trying to ignite consumer fancy with its campaign. But is it a turn on or turn off?
Treading the fine line between the Diwali spirit and pyromania, is Coke's latest interpretation of 'Open Happiness' fizzy or flat?
Two ads, two different products but they have one thing in common - the sort of films that remind you more of music videos or an indie-flick. Who are these ads trying to court? The rebellious youth perhaps, or, are they just too romantic, and in some cases too posh, for their target?
Men's deodorant commercials are an aberration indeed. They are advertisements we, men and women, actually watch. Let's blame this one on plain ol' curiosity, shall we?
With the right moves and thanks to a few mistakes by the other contender, it has led to the opportunity of a new reign for brand Colgate. The first time Colgate tasted glory on the Most Trusted Brands list was in 2003; a few years later it lost the spot to Nokia.
The list of mysterious Potter-extensions includes candy, soap, clothing, board games, cookbooks, rakhis and more.
- No blogs yet have been written by the author, we’re sure the author will contribute one soon