For decades Emami has harnessed star-power, enough to light up all of its brands and perhaps even a few towns.
Insights into what women need and what women want reside in a place where few marketers have gone and where few men would dare to go - they’re in her handbag, stupid
Finally, the people of the world, well, we mean the tablet fanatics of this world, have the BlackBerry PlayBook to play with, dissect and review.
The world’s attention may be on the revolts of the Middle East and North Africa. But further East, in Japan there’s a different kind of revolution brewing, one that started after the devastating earthquake of 2011 - a silent transformation of a notoriously consumerist society to one of restraint and careful consumption
French communications giant Publicis Groupe’s Indian digital entity Solutions Digitas has ceased to exist.
Cricket's IPL and football's Champions League denouncement exposed same curious parable of sport lovers
On the night of the 28of last month, most Indians were glued to the telly, be it in cozy living rooms or pavements outside coffee shops and stores kind enough to play the IPL final for those less fortunate.
They have their day jobs and they dream for bigger and better. Brand loyalty from them comes at a price i.e. complete honesty. They look beyond roti, kapda and makaan.
Tahrir Circle? Before you decide to write a email to the editor, as you point out that alleged error, save yourself the trouble. Read on. *Not a catastrophic typo.
Laurie Coots is an advertising aberration. Let us clarify. In an industry where people switch agencies at regular intervals, she has been with the same advertising agency for about 26 years.
Whether by happy coincidence or deliberate strategy, blue became the primary colour for both team India and its fans, as well as marketers looking to make an impact.
- No blogs yet have been written by the author, we’re sure the author will contribute one soon