Weddings in India are big, the number of guests is typically in the hundreds if not thousands. Naturally, that’s just too big an opportunity to miss for brands.
In India, the golden ladoo has not entirely replaced traditional mithai like motichoor ladoo and given the laddoos long cultural legacy and affordable price point, will probably never do so.
A service specifically targeted at an urban, tech savvy and mobile population of twenty and thirty-somethings, Furlenco’s philosophy in a nutshell is “own experiences, not things”.
Author Jeetendr Sehdev says that he is living and breathing the KKP.
Now, wire makers want their spot in the light after providing us safe ways to light our homes.
Speaking the same language is a business imperative if e-wallets want to make any kind of impact outside big cities.
Kim Kardashian, her overexposed rear and brand of "Sell-ebrity" are the subjects of a new marketing book.
Today, at 51, Sehgal has joined the army of millennial YouTube sensations marketers are scrambling to work with.
Amongst the burst of content, branded or not, about sex and sexual liberation the consent lavni stood out.
Soulflower's unconventional marketing approach, however, began with a bizarre suggestion casually floated during a meeting.
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