The huge spends on sponsorships might not be all well-spent money. Here’s busting some myths of the world of associative marketing.
Millions of dollars are spent creating it, milions of spectators watch it. But does the 60 second spot, that's meant to tell the story, score at the World Cup?
Sandeep Goyal is no longer the chief of Dentsu India but his love for the agency he built stays strong. His love for advertising? Not so much. He tells BE about the last chapter and one that's yet to be written.
Viral marketing goes beyond common branding precincts, there are no rules - sometimes it’s unpredictable, often intriguing or outrageous but always, always entertaining.
BE chats up with Shailesh Rao,MD, Google India, on the search giant’s journey in the country and everything from new global tech-titans to tech-evolution that’s changing the game in India.
User-generated content is not a new phenonmenon. But Jade Magnet is bringing order to chaos with its creative crowdsourcing model.
Some call him the Peter Pan of advertising, some Austin Powers, others just know him as Robin Wight, President of The Engine Group. One of Adland's truly standout personalities tells BE how advertising ought to be in a brave new world.
Despite industry issues, India is drawing more and more attention from international retailers due to its demographics, says Ira Kalish.
Rober Gregory, global retail research, PlanetRetail says India ranks highest on the fastest growing emerging markets list.
Over 1,100 delegates from across the world congregated at Berlin's InterContinental hotel to attend the Retail Congress.
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