Retailers stressed on the importance of a digital strategy and the role it should play as part of the brand building effort.
Retail recoveries were the theme of a mid-day session at the World Retail Congress at the InterContinental Hotel in Berlin.
The movie about Mark Zuckerberg, 'The Social Network' sports the tagline “You don’t get to 500 million friends without making a few enemies.”’
The Spice Girls are dead but Girl Power lives on. BCG’s Michael Silverstein warns brands that they ignore the spending power in the hands of women at their own peril
Consumers want companies to care about the environment and the wallet according to The Green Brands Study.
As the world waits to watch the largest and widest televised sporting spectacle in the world the FIFA World Cup, BE takes a look at the state of affairs in India.
In this market, you run the risk of being a business strategist rather than a creative strategist, says Suresh Nair, director, global strategic planning, Grey Group.
When the Mac400 was unveiled at the Medica trade fair in Germany, it got everyone talking. In the staid and sombre world of healthcare electronics, General Electric’s handheld ECG machine was an instant hit.
Three years ago, three Tata group companies Tata Chemicals, TCS and Titan came together to create a product that makes no profits for the group.
What’s more important while buying a car: what’s on the hood or what’s under it? A report from Cogito Consulting makes a few startling revelations.
- No blogs yet have been written by the author, we’re sure the author will contribute one soon