Delshad Irani

  • What can Census 2010 do for marketers and brands?

    What can Census 2010 do for marketers and brands?

    Census takes into account demographics, socio-cultural nuances, religion, urbanisation and economic parameters and is therefore of immense interest to marketers of products and brands.

    The story behind Post-it invention

    The story behind Post-it invention

    An accidental discovery leads to one of the world’s simplest yet revolutionary modern invention. The mother of all sticky notes, Post-it turns the big 3-O this year

    Goafest: Focus on new-age digital media

    Goafest: Focus on new-age digital media

    With clear focus on new-age digital media and on fixing advertising industry troubles, the business conclave at the start of the three-day event had advertisers, media and agencies re-evaluating some fundamentals.

    Marketing and the colour red

    Marketing and the colour red

    So what does marketing have to do with one of the most common colours used in sport and on national flags? The answer is: everything!

    The digital revolution in advertising

    The digital revolution in advertising

    Marcus Brown, CEO, Young & Rubicam Brands Geneva (a WPP group agency)talks about changing times in advertising, the digital revolution and Frenemies.

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