Census takes into account demographics, socio-cultural nuances, religion, urbanisation and economic parameters and is therefore of immense interest to marketers of products and brands.
An accidental discovery leads to one of the world’s simplest yet revolutionary modern invention. The mother of all sticky notes, Post-it turns the big 3-O this year
In an exclusive interview with ET, James Heekin, global chairman and CEO, Grey Group, tells us how and how soon he plans to make Grey a force to reckon with.
With clear focus on new-age digital media and on fixing advertising industry troubles, the business conclave at the start of the three-day event had advertisers, media and agencies re-evaluating some fundamentals.
Shailesh Rao, MD, Google India, takes time out at Goafest 2010 to talk exclusively to ET about the company’s plans for India and thriving in a digital universe.
Hampi and its full-time residents have been doing for decades what the Incredible India campaign has done recently: tempt people to visit, again and again.
So what does marketing have to do with one of the most common colours used in sport and on national flags? The answer is: everything!
After years and years of advertising telling you ‘it’s good for you’, it’s now saying ‘it is you’
Marcus Brown, CEO, Young & Rubicam Brands Geneva (a WPP group agency)talks about changing times in advertising, the digital revolution and Frenemies.
Every time one says social media is the next big thing, a fairy somewhere drops dead. Because every tweeting avatar of social media from social networking to microblogging are big things now!
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