Think small? Perhaps not. Big is beautiful as Indian car buyers look the SUV way.
Nothing is impossible for Andreas Gellner. The MD of Adidas in India takes 5 to talk Sachin, cricket, other sports and more.
Neeraj Garg, director, Volkswagen Passenger Cars, talks about playing catch-up in the Indian market using the Polo and the Beetle.
Apurva Purohit Talking judges, awards, media and more is the chairperson of the EMVIES committee for 2009. She takes five to give BE the low-down on what’s hot, and not, in the media universe
Forget Hinglish, forget Chindia, it’s now Sindia - India advertising going the Singapore way. But is this the ‘scam’ destination Indian marketing wants to head towards?
Consumerism has many meanings; Iranians have a concoction that’s fighting to come into its own and not one packaged and served by the West or the Regime.
Outdoor offerings act as catalyst for people to connect outside homes. With more people spending time outdoors & staying connected on smart phones, this ad biz could cash in.
Even as political dramas unfold as elections near, Congress is using TV dramas to reach the Aam Aadmi.
Despite deciding where, when and how to bet hundreds of millions of rupees, they work discreetly in the background. BE presents the X-Men and X-Women of Media.
The creative force behind the campaign comes from Triton’s stable, the same agency that took on HUL’s Axe with its commercials for Paras’ Set Wet Zatak.
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