Saatchi & Saatchi's deputy chairman Richard Hytner is a man who wants to make a mark, a Lovemark, to be more specific - and his first stop is Mumbai.
Almost every night for the last two months, a group of senior corporate executives are being taken to task in a dingy Gurgaon basement. So what's the plot?
A demanding generation, young ones out there aren't about to make it easy for marketers. A new study brings out the similarities and differences across urban and rural India.
After years of chasing celebrities and unreal situations advertising is now trying to capture real people in real situations.
The re-calibrated structure at GroupM’s media agency Mindshare is finally in place with Amin Lakhani becoming the new group head of The Exchange in India.
After years of taking potshots at rival brands, marketers are now bringing out the big guns. From openly disparaging competitors to claiming superior products, it’s a punch-up out there.
A nickname that’s cute, catchy, or even better, funny, tends to stick. Ad land is strewn with such colourful monikers - and BE gets to the bottom of these popular name games.
In media circles he is often referred to as ‘The Futurist’ . He’s predicting the rise of ‘Mongrel Marketing’ , betting on two languages ‘English and Internet’ and says the ‘Future comes from the slime’ . BE gets up, close and personal with Rishad Tobaccowala.
- No blogs yet have been written by the author, we’re sure the author will contribute one soon