The Economic Times
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| 14 July, 2020, 09:29 AM IST | E-Paper
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    Delshad Irani

    Articles by the author

    How marketers see the post-Covid world and the way forwardWe see India as a bigger bet: Coca-Cola APAC chiefPublicis wins the media mandate for Hero MotoPublicis will work on 'power of one' model to benefit our clients: Anupriya Acharya
    Can marketing be a force for good?
    Can marketing be a force for good?
    12 Nov 2019 01:00 PM IST
    Can #Boycott be good for business and brands?Leo Burnett Orchard bags Ola account for brand marketing dutiesPiyush Pandey named global chief creative officer of Ogilvy
    Bobby Pawar Quits Publicis, to head Havas Group IndiaRemembering Alyque Padamsee: India's genius adman and storytellerWorld has become more local: Tamara Ingram, CEO J. Walter ThompsonAd agencies take decisive steps, many heads roll
    Privacy Up-Settings: When 'private' becomes a selling pointIndia's oldest challenger brand: Can it learn new tricks?The real story behind the video fuelling WhatsApp lynchings in IndiaCanned Lions: India had a good year with 69 shortlists, two Grand Prix and Asia’s first Lion of St Mark
    Ogilvy India wins grand prix for ITC’s Savlon initiativeWant to tell smokers there’s an alternative: Philip Morris Global CEOFCB India wins gold with Times Campaign#MeToo leaves its mark: Ad world bats for gender rights, Tarana Burke star attraction at Cannes Lions festival
    ITC team wins Cannes Young Lions silverMcCann India strikes gold in creative ecommerceIndian entries receive metals at the Cannes Lions FestivalWe are the holding company of the Future: IPG’s Michael Roth
    It's work more and play less for Cannes Lions this yearTBWA India bags Grand Prix for Good at the Cannes LionsCannes Lions Festival: India may have another good yearIt's festive time at Cannes again, Veterans Piyush and Prasoon Pandey to be honoured this year
    Lessons in marketing: How brand Flipkart was builtAd agency Scarecrow to become a part of M&C SaatchiA brief history of the world's happiest boyVodafone, Idea may have a new brand name after merger
    ​Here's how tea became a full-time passion for these two familiesKhadi has a new champion in young startup DesiTudeHere's how you can get your wedding funded by brandsHow an Italian chocolate became part of kuch meetha during Diwali
    Furlenco uses a mix of functional and fun content to turn millennials into renters for life'The Kim Kardashian Principle' author on hate being a 'status symbol' and why shameless sellsHow two wires and cables manufacturers are trying to become household namesWhat happened when women in rural India wanted to use payment apps
    How Jeetendr Sehdev turned Kim Kardashian & her derriere into a marketing principleHow Baba Sehgal moved from 90s kitsch to the 21st century sales pitch
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