Facebook confessed to advertisers what they and the ad world knew all along about videos on the platform.
The jeans won't be find low-rise, skinny, figure hugging fits. Because that would be a violation of the rules as prescribed by Indian culture.
There’s nothing wrong about attending a concert with a cause, really. People have done so for generations.
Some are making business even after a party is over by providing drivers, who can take you back home safely, like the DriveU services.
The aim is to help agencies truly understand Twitter’s ad products & formats; where they fit in their plans, & the value proposition on offer.
Skoda India's Vivek Nayar feels digital can also is catching up & can help build engagement which is mighty important.
The one thing these shopping experiences have in common is great marketers and sales people who know their market well.
Vote in India and affect the elections in the US or Uganda? Former nation branding expert, Simon Anholt is working to turn this trend.
Earlier this year Alexandra Matine, senior strategist, 72andSunny Amsterdam, wrote a piece for a major daily in the UK titled 'The next step in marketing to women is to stop marketing to women'.
Women don't need to be empowered by a sports brand!" Coming from the marketing director at Adidas India, Damyant Singh, these are bold words.
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