The Economic Times
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| 27 October, 2020, 05:56 AM IST | E-Paper

    Delshad Irani

    Articles by the author

    HUL's new marketing campaign and upcoming products in the pipelineMondelez, Marico, Spotify, HUL, Samsung, Hotstar and Discovery win in BE Marketing Awards 2020Marketers need to engage through empathy: Salesforce’s Stephanie BuscemiHow marketers see the post-Covid world and the way forward
    We see India as a bigger bet: Coca-Cola APAC chiefPublicis wins the media mandate for Hero MotoPublicis will work on 'power of one' model to benefit our clients: Anupriya AcharyaCan marketing be a force for good?
    Can marketing be a force for good?
    12 Nov 2019 01:00 PM IST
    Can #Boycott be good for business and brands?Leo Burnett Orchard bags Ola account for brand marketing dutiesPiyush Pandey named global chief creative officer of OgilvyBobby Pawar Quits Publicis, to head Havas Group India
    Remembering Alyque Padamsee: India's genius adman and storytellerWorld has become more local: Tamara Ingram, CEO J. Walter ThompsonAd agencies take decisive steps, many heads rollPrivacy Up-Settings: When 'private' becomes a selling point
    India's oldest challenger brand: Can it learn new tricks?The real story behind the video fuelling WhatsApp lynchings in IndiaCanned Lions: India had a good year with 69 shortlists, two Grand Prix and Asia’s first Lion of St MarkOgilvy India wins grand prix for ITC’s Savlon initiative
    Want to tell smokers there’s an alternative: Philip Morris Global CEOFCB India wins gold with Times Campaign#MeToo leaves its mark: Ad world bats for gender rights, Tarana Burke star attraction at Cannes Lions festivalITC team wins Cannes Young Lions silver
    McCann India strikes gold in creative ecommerceIndian entries receive metals at the Cannes Lions FestivalWe are the holding company of the Future: IPG’s Michael RothIt's work more and play less for Cannes Lions this year
    TBWA India bags Grand Prix for Good at the Cannes LionsCannes Lions Festival: India may have another good yearIt's festive time at Cannes again, Veterans Piyush and Prasoon Pandey to be honoured this yearLessons in marketing: How brand Flipkart was built
    Ad agency Scarecrow to become a part of M&C SaatchiA brief history of the world's happiest boyVodafone, Idea may have a new brand name after merger​Here's how tea became a full-time passion for these two families
    Khadi has a new champion in young startup DesiTudeHere's how you can get your wedding funded by brandsHow an Italian chocolate became part of kuch meetha during DiwaliFurlenco uses a mix of functional and fun content to turn millennials into renters for life
    'The Kim Kardashian Principle' author on hate being a 'status symbol' and why shameless sellsHow two wires and cables manufacturers are trying to become household namesWhat happened when women in rural India wanted to use payment appsHow Jeetendr Sehdev turned Kim Kardashian & her derriere into a marketing principle
    How Baba Sehgal moved from 90s kitsch to the 21st century sales pitchThe tale of an Agent of Ishq in times of anti-Romeo squadsHow skin-care brand Soulflower uses science and star signs to target and serve customersSPN's Neeraj Vyas on the decisions that made IPL stronger and the moments that couldn't break it
    From Pickwick to Phantom Cigarettes, brands of our past are still going strongIs the FMCG major as litigious as it seems to be or is lawyering up its last resort?Why is ex-adman Nigel Oakes being hailed as the '007' of big data?Here's how two tourism boards are going all out to woo the Indian traveller
    Times Square: An advertiser's Mecca
    Times Square: An advertiser's Mecca
    22 Mar 2017 05:17 AM IST
    Was Twitter aware of Jimmy Kimmel’s plans to troll Donald Trump during the Oscars?Is it time to wake up from the American Dream?Food experiments with Oreo have turned into a big sampling opportunity for the biscuit brand
    Cut-throat competition from Jio forces Airtel, Vodafone & Idea to up spending on adsReal people on reel fempower
    Real people on reel fempower
    08 Mar 2017 04:10 PM IST
    Is Google and Tata Trust's Internet Saathi program working? Let's find outHow Dentsu Aegis Network went on to become the No 2 advertising network in India
    Here's why Turkish soaps are a cultural force to reckon with!'Many used car companies would like Donald Trump to talk about their amazing low prices'How Y-Films is changing the way the world sees content led marketingCan Cocofly crack the 'Paper Boat Problem'?
    Despite demonetisation, SBI has soared in the rankings. Here's the secret?Brands that poked fun at the POTUS, Donald Trump and the ones that didn't!Message in a paper: If you’ve wanted your birthday to make newsFrom Swachh Bharat to demonetisation, brand involvement in government schemes is at an all-time high
    Can Manpasand's MangoSip take on Pepsi, Coke & Parle Agro?The year of the unconventional: Here are the best media moments of 2016From Zoozoo emoji to Tata Motors, firsts on Twitter in 2016Here is how Adfolks would spend a day renting out Publicis' Maurice Levy's office from AirBnB
    Investment in safety of a car is investment in the brand: Skoda's Ashutosh DixitCinema's love affair with cars and bikesHow banks and payment wallets are sending cash crazy Indians to rehabFrom Reliance to Airtel, here is what the common man thinks about telecom operators
    Ratan Tata-Cyrus Mistry feud blow to Parsi pride#TrumpWins! Has Brand America invited trouble?From AIB's Ashish Shakya to Scarecrow's Anindya Banerjee explain how to spend Rs 500 notesFrom Mourinho to Mistry, valuable brands who got punched by their chosen ones
    How social media is preventing the ISIS advance onlineAh! Diwali: For the ad agencies, it's time to do something bigWill Galaxy Note 7 debacle blow up Samsung's dominance in smartphone market?The curious case of increased condom sales during Navratri
    From Martinis To Paan Masala! Here's what marketers feel about Pan Bahar casting Pierce BrosnanWe could have marketed Usain Bolt better: Puma's Adam PetrickCan the humble khakhra take on biscuits and become a national snack?Facebook's bad: Company clarifies stand on video metric fiasco
    Can Baba Ramdev & Patanjali pull a muscle with their new jeans?Is ethical consumption of products, services enough to make a real difference?The after party economy: How some are making hangovers their businessHooking brands: Twitter India in classrooms to teach media agencies the basics
    Teacher's Day special: Invaluable lessons of the market from some the very best at their businessLocal marketing lessons: What can a vendor teach us?Do elections in Bangladesh or Uganda create interest among global voters?Today women are decision-makers and breadwinners, says Alexandra Matine
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