The Reserve Bank of India has issued the licence, effective as on March 22, in the name of Amazon Online Distribution Services.
"Spending will be targeted towards adding more categories and building infrastructure. There will be discounts, no doubt, but it won't be like 2014," said Satish Meena, forecast analyst at Forrester Research.
The Bengaluru-based company changed to a business-to-business marketplace model, providing transparency of pricing to farmers and building a supply chain for fresh produce to be sold to restaurants, supermarkets and grocery stores.
The company will also fold its Indian arm, set up when it bought local ecommerce startup Baazee.com for Rs 230 crore in 2004, into India's largest ecommerce company.
Consumers can shop products from Paytm Mall by scanning the QR code given by Paytm to its offline merchant partners.
The consumer-facing interface of the Artificial Intelligence and big data-driven platform lets patients save their health data, track it through a wearable and schedule doctor appointments.
The bi-annual event, which signed up Snapdeal for a three-year contract as a `powered by' sponsor for six editions, did not receive the promised sponsorship of Rs 25 lakh in January 2016.
While Flipkart has announced a network of 10 delivery centres spread over 6 lakh square feet, Amazon India has invested in setting up nine fulfilment centres across nine states to ship large appliances.
The first quarter of 2017 saw Flipkart increasing market share in smartphone category to 57% from 51% in the October-December 2016 quarter. Amazon India's share fell from 33% to 27% share during the same period.
Amazon Classroom trains new sellers in focus areas on online selling such as order processing, adding products, managing returns and key online retail skills.
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