Exclusive tie-ups by brands provide online marketplaces with revenue from sales by cutting out traditional distributors as well as advertising and marketing revenues.
Banking apps such as Canara Bank and SBI Buddy, too, have added regional-language interface as more and more people turn to digital money.
These on-demand service providers are making the most of the cash crunch caused by the currency recall, employing a few timely business hacks to emerge out of a looming slowdown.
The Flipkart Smartbuy brand will also have personal care electronic items such as trimmers, hair dryers and hair straighteners.
Rustogi, a former senior lecturer of statistics and operational research at the University of Greenwich, too, joined Delhivery in January.
The Softbank backed company has been locked in a close battle with San Francisco headquartered Uber for marketshare in the cab aggregation space in India.
The Indian market is crucial to Amazon as it competes with Flipkart and the potential entry of Alibaba in the ecommerce space through its investee company Paytm.
In the previous round, CP Murali had invested in the company, which raised seed funding from Rajeev Chandrashekhar-backed Jupiter Capital.
Paytm recently came under public scrutiny as the debate on demonetisation and increase in wallet signups brought to fore claims of Chinese investors benefitting from the move in India.
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