"With Prime, you can shop for a small accessory worth as less as Rs 150 and we will get it delivered as fast as we can. (This changes) your intent to shop," said Sirdeshmukh.
The furniture brand, which is aiming for next day delivery and two-day deliveries in select cities by February 2017, has also revised its returns policy to cut it down from 27% early this year to 7% at present.
For online retailers that have been collecting a huge slice of their payments in cash against deliveries, order volumes have halved since the November 8.
Flipkart and Amazon India cancelled options for customers to return products during big sale events to counter the high product return rates during sale events.
As currency runs dry in ATMs and banks across the country, many startups use the opportunity to make their service mainstream and essential.
"We support the demonetization effort by the government, and are committed to making this transition as frictionless and convenient as possible for our consumers."
Demonetisation: Third party logistics providers to ecomm majors warming up to card payments on delivery
Third party logistics providers are, however, reluctant to get into alternate payment methods such as paying through card on delivery.
Daniel Zhang, CEO of Alibaba Group, close to 14,000 international brands were part of the Single's Day event and contributed to one-third of its sales.
The company is in talks with strategic investors to help it expand sales of its fertility-related product and solutions to India and South Asian countries.
Farias said the conclave will be attended by the representatives of Michael & Susan Dell Foundation, Germany headquartered social investment fund management firm Sonanz and Omidyar Network, among others.
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