This is a part of aggressive marketing being done by the online-first brand founded in 2011 which will target non-digital medium.
Online marketplaces are trying to ensure that this Diwali is a happy one for merchants by giving up on commissions and reducing the pay cycle for sellers.
The customer service business by Pegasystems is increasingly working on solutions in the sector with manufacturers looking at Internet of Things.
Online marketplaces are trying new tricks, including shipping directly from the merchant if the buyer is in the same city or region.
Advertising company WPP has partnered with Hyderabad based cloud-telephony company Ozonetel to utilise its suite of branding services.
Hyderabad headquartered Quick Service Restaurant (QSR) chain Hello Curry has started operations in Pune across 12 units in the city.
For Flipkart and Snapdeal, this festival season will be about establishing their dominance, but they are unlikely to give margin-eroding discounts.
Since June, LimeRoad has added 8,000 sellers to its online platform to increase the number to more than 10,000, said the company’s founder Suchi Mukherjee.
Offline brands and establishments have realised the need to provide relevant offers to high-value customers using the loyalty app as a marketing channel.
Clean-technology focused fund Infuse Ventures has led an investment of around Rs 13 crore in Fourth Partner Energy.
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