Firm sees app install rate increase by 65% compared to 2016's Big Billion Days sale.
The division of Amazon received three tranches of investments in 2016, including Rs 115 crore in June and Rs 160 crore in September, as reported by ET previously.
The Mamaearth range features certified products including body lotion, rash creams, shampoo, natural bug spray and sunscreen lotion for babies in the 0 to 5 age groups.
The brand is eyeing 200% year-on-year growth driven by the sale period and has clocked a business of Rs 80 crore on Flipkart over the last two months since the start of FY 2017-18.
With the wallet licence in hand, Amazon Pay is looking to build a full-stack payment model, though its initial focus remains converting Amazon users into wallet customers.
Started close to seven months back, the pop-up model currently contributes 30% in terms of online sales for the platform, said CEO Supam Maheshwari.
Both UberEATS and Zomato have given a term sheet to Runnr, where the offer from US-based cab-hailing application is pegged to be higher, said one source.
The company is registered as an application service provider (ASP) as part of the government's GST Network, which will be utilised by businesses to file their returns as per goods and services tax (GST) laws.
Online marketplace Flipkart has a strong line-up of private labels it hopes to expand in time for its five-day annual sale.
While Amazon India focuses on Prime membership to boost repeat transactions, rival Flipkart adds more private labels to its basket to win annual sales game
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