Telecom services and banks may have dislodged LIC from the overall list, but the company still rules the life insurance category. LIC is at No. 1 spot, followed by competitors SBI Life and Reliance Life at No. 2 & 3 respectively.
Annapurna atta, which was launched in 1998, did not take off as expected and its presence was earlier restricted to only few cities in the South.
Most Trusted Brands 2011: Jyothy Laboratories's Ujala third in fabric care category; looks to edge out HUL's Surf and Rin
The penetration and market share has helped Ujala edge out biggies like Tide, Ariel, Wheel and competition Robin Blue to rise to third position within the fabric care category in Most Trusted Brands survey 2011.
: Bosch and Siemens Home Appliances Group (BSH) announced the launch of Bosch home appliances in India.
Bosch and Siemens Home Appliances Group announced the launch of Bosch home appliances in India. The brand will be made available across India in two phases.
ZipDial with its missed call solution claims to have cracked the code for mobile as a marketing medium
Mobile as a marketing medium is still a lot of trial-and-error, but ZipDial with its missed call solution claims to have cracked the code. BE explores
RThe task of creating a Goliath out of a David also rests on its new planning head, Srikanth Raman.
Buchanan Group, an independent brand reviewing company has setup an online social network of shoppers called the Hometesterclub.com.
Beer brand Foster's, launched in 2001 in India, recently unveiled its Art of Chilling (AOC) global marketing campaign.
The campaign was devised after studying how Indian audience relax and will associate with cricket, music, follow trends, travel or even simple everyday chilling activities like watching TV.
- No blogs yet have been written by the author, we’re sure the author will contribute one soon