Increasing consumer demand for natural products presents ayurvedic brand Himalaya many opportunities in the FMCG space. But will they grab the opportunity? BE explores.
'Yehi hai right choice' with stars and glamour was an adaptation of an international Pepsi campaign.
“If you are in the business of selling emotions, you can’t be in rush,” says Jean Frederic Dufour , president & CEO, Zenith Swiss Watch Manufacture, adding that selling a luxury watch is similar to selling emotions.
A Rs 1700 crore brand, Amway India’s direct selling business journey involves thinking and acting like an FMCG company
Talent, as any ad CEO will tell you, is easier lost than retained. Agencies claim to have various programmes in place to draw the best in and keep the best back. But is it too little, too late?
Can whisky, the quintessential older man’s drink, become a hip, trendy drink for young men and women alike? Yes, if Diageo’s Louise Higgins has her way.
S Kumars Nationwide (SKNL) is the latest to bet big on its bottom-of-the-pyramid brand for men - World Player.
Advertising agency JWT will have a creative chief after a gap of more than a year next month when Adrian Miller, a Swiss national working in Malaysia, takes charge as the chief creative officer of JWT Delhi, said Colvyn Harris, CEO of JWT India.
When an advertising giant arm-twists agencies to do business their way, there is shock, disbelief and displeasure at large. But is there a solution in sight? BE investigates.
Maggi has been the only show in town when it comes to noodles. Today, this space has been inundated by a number of brands. BE takes a look at what's cooking.
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