Even as international creative hotshops eye India, the indigenous small agencies have their feet firmly entrenched to grab a bigger slice of the market. Indeed, the bottom of pyramid is witnessing a lot of activity.
The growth of electrical goods maker Havells into a Rs 2,000 crore enterprise is a rather electrifying story of an industrial player developing a consumer face.
Manchester United, the richest football club in the world, will soon have Indians eating out of its hands. In what is the first of-its-kind initiative, Manchester United will soon have a chain of restobars, bearing its cherished nameplate in the country.
KamaSutra’s desktop application uses screen space to promote ‘Be Safe’ in a fun manner.
Today's fluid business scenario demands specialisation even when it comes to the vendors. However, if one looks at what's taking place in some agencies, one will find specialisation of a different kind.
Engagement planning is a discipline which brings consumer engagement with the media upfront rather than what the target audience thinks about the brand, says Kevin Brown of BBH.
Axe’s ‘Call Me’ campaign is an attempt to create intrigue and increase consumer engagement by using mass media to drive an on-ground activation excercise
Design outfit DesignBridge is setting up base in the country. The aim, according to Sir William Goodenough is to use the product design acumen to create a global Indian brands.
The Le Meridien brand is undergoing a massive revamp. BE caught up with its marketing head Eva Ziegler.
Disruption is the name of the game for Aircel as the telecom services provider looks to create a niche in a competitive market place.
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