Preethi Chamikutty

  • VroomThought

    VroomThought

    Nano-vation is not just about the small car, but also about innovative brand building exercises. BE trails the Tata Nano launch.

    Airtel starts its own marketing adventure

    Airtel starts its own marketing adventure

    The journey, not the arrival matters, said T S Eliot. Taking the cue Airtel has embarked on its own marketing adventure with a one man army. Will it make a billion friends?

    Media innovations from the recent past

    Media innovations from the recent past

    Media agencies always get excited by the word innovation. BE asks media agencies to handpick a few media innovations from the recent past.

    Candid to buy back IMSG stake

    Candid to buy back IMSG stake

    The management of Candid Marketing, a brand-promotion company, is buying out majority shareholder International Marketing & Sales Group (IMSG), which may be divesting its stake due to the economic downturn.

    Can coaching institutes use the IIM brand?

    Can coaching institutes use the IIM brand?

    Can coaching institutes use the IIM brand to further their own cause? That’s the question that a recent TV commercial has thrown up. Rivals are confused, the coaching institute is evasive and the IIMs seem to be indifferent.

    Time to snip the term 'marketing men'

    Time to snip the term 'marketing men'

    Time to can the term ‘marketing men’, for increasingly it’s women who are determining the fate of some of the biggest brands. Here’s a look at some of the best and the brightest in the growing B(r)and of Babes.

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