In an exclusive interview with Brand Equity, Hollis speaks about the fundamental need to adapt to local needs and why product brands make deeper connections than service brands.
True to Richard Branson's words, Virgin mobile launch in India was fun and creative - from unveiling the Virgin mobile logo in mid flight to Branson starring in a Bollywood flick.
At seven million subscribers, the DTH market in India is still very small. But some of the biggest names are preparing for the big battles — and the bigger payoffs — ahead.
In three short years, times now came, saw and conquered. here ’s how the battle for english tv news leadership was won.
Energy drinks are charging at Indian youth with a volley of marketing initiatives. Will they become the taste of a new generation?
The Mudra Group has launched a new event solutions unit, Celsius, which will focus on providing brand-related event management services.
There are cosmetic brands that you heard of - but never found on retail shelves. Ever tried asking for them at the neighbourhood beauty salon? Brands that are about grooming are tying up with salons to reach consumers
WPP-owned Grey Worldwide India appears to have fallen back on a tested formula-appointing an insider for the top creative post.
With communication getting increasingly democratised, marketers need to find a 'human purpose' for their brands, says Leo Burnett's Michelle Kristula-Green.
You can build two brands with one award: one is the award property, the other the presenting brand sponsor. How exactly are award managers hitting bulls-eye? Rather, bulls' eyes.
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