The Economic Times
English EditionEnglish Editionहिन्दी
| 05 December, 2020, 07:37 AM IST | E-Paper

    Preethi Chamikutty

    Stories by the author

    How mobile phone manufacturers are trying to save musicWill Parle-G be relevant to the next generation?Aawaz - an app to send an alert by people in distress"Social media has the potential for co-creation"
    10 lessons each that marketers, agencies & consumers did not learn in 2012UK pizza chain, PizzaExpress now in MumbaiMirinda advertisement: Can Asin match the charisma of  Rajinikanth, Sridevi and Kamal HassanRuchi Soya extends Nutrela into table spread category
    Will the SMS be around for another generation?Publicis Groupe announces two acquisitions in IndiaCan Cadbury, Parle, Britannia replace mithai with chocolates, confectionery and biscuitsMaggi still rules the roost: HUL and GSK Consumer still have to get their act right in instant noodles category
    I am here to build a company, says David Mayo, CEO, Bates AsiaMost Trusted Brands 2012: Britannia climbs five spots to number two; beats Nokia and other HUL productsLenovo launches smartphones in India
    Lenovo launches smartphones in India
    01 Nov 2012 07:04 PM IST
    Lenovo launches smartphones in India
    Lenovo launches smartphones in India
    01 Nov 2012 07:04 PM IST
    The social and mobile business model is yet to be proven: Nick Emery, CEO, Mindshare WorldwideEndemol plants to shift from reality shows to fictionDabur's Real beats Pepsi's Tropicana and Coke's Minute Maid, takes lead in packaged juice marketWill Cinthol's new ad campaign be able to capture youth's attention?
    How FILA's Gene Yoon plans to build a strong brand presence in IndiaHow Prasoon & Piyush Pandey turned Fevicol into one of the India's most popular brandsHow Fevicol went on to enjoy equity that billion dollar cola and soap labels doVisa globally moves its creative duties from TBWA to BBDO
    Center Fruit's 'Guide' ad flavourless and chewyAmagi an all-in-one shop of TV advertising for small, regional businessesWe don't want to be just another agency doing advertising: Gautam Talwar, Rediffusion YRCustomer is King, but the HNI is Emperor
    Brazilian footwear brand Havaianas enters IndiaBranded gold & diamond jewellery attracting Indian buyersBrand extension: Axe struts into the men's soap spaceBlast From The Past: Rajiv Agarwal back with Nexus Equity
    The needs of a sizeable senior population can throw up plenty of opportunities for marketers: Euro RSCG studyCan Sanjay Thapar help Bates to remove the 'troubled agency' tagSix recent 'indovations' based on feedback from the local consumerBajaj Allianz takes the football route to Indians heart
    Imagination, a London based creative agency enters Indian market'Complete Man' advertising for Raymond, the oldest campaigns, still not too differentToyota rides on Waku Doki to connect with youthIdeaDemocracy: An online design and communication crowd-sourcing agency
    Branded salons take off as the great Indian middle class’ desire to be groomed, styled and pamperedBlogging site IndiBlogger is helping brands talk to customers in a whole new waySports is the next frontier for Dolby: Mahesh Sundaram, VP, APAC, Dolby LaboratoriesLG has to step up on innovation and new launches as competition intensifies
    Ashok Leyland signs MS Dhoni as brand ambassadorSony working on new all-in-one smartphone, hopes to make a turnaround in mobile spaceSennheiser: Mostly a professional headphone brand, is now keen to be heard by consumersTop ad agencies like McCann Erickson, JWT & DDB Mudra buck trend, go hiring
    Brands like ITC & T-Series taking baby steps on Google+ to explore efficacyPortfolio Night 10: What’s in your portfolio?Will Tata Docomo's oldman ad campaign persuade consumers to switch operators?New website for kids by Motion Comics
    Nivea adds Nivea Sun to its brand portfolio in IndiaHow Nissan Micra hopped on to Facebook with a crowd-sourcing campaign to engage with young driversReturns from the investment in IPL looks quite good: Karthi Marshan, Kotak Mahindra BankCreating Threadwork: Manisha Tripathi weaves brand messages intricately into content created for media
    SAP looking at SMEs and mobile devices for next level of growthFlavoured and frozen yoghurt: Can it replace the good old Dahi?Not so cool anymore: Will the Coca-Cola ad be able to get the fizz back?Will Coke's 200ml pack price cut cannibalise Thums Up?
    Vedanta seeks to correct anti-social imageSachin Tendulkar, Shah Rukh Khan, Salman Khan top youth icons of IndiaIIT Bombay organises conference on management of intellectual propertyOn-field performance of the team is very important for the business: Venky Mysore, Kolkata Knight Riders
    After establishing radio taxi business, Meru Cabs to offer exclusive services to its custormersRIM is not a tightly fisted organization;  we do change to be relevant to the markets we operate in: Sunil Dutt, MD, RIM IndiaHow beauty & grooming, mobile handsets brands can benefit from Paparazzi GenerationHow RewardPort helps brands like Maruti, Ford, HDFC, Nikon, HUL, Nokia to connect with consumers
    We will focus on TV & print media as part of marketing strategies: Sunil Dutt, MD, RIM IndiaAircel National Tenpin Bowling Championship: Comapny connects with bowling fansWill BlackBerry be able to become the smartest phone around in India?Turner Broadcasting trying new tricks in book to woo pre-teens: Benjamin Grubbs
    Merck takes over SevenSeas
    Merck takes over SevenSeas
    21 Jan 2012 10:38 PM IST
    Merck KGaA plans to push SevenSeas Original in Indian marketMindshare launches mobile marketing facility to cater to global clienteleTalent will be the singular underlying factor to drive success: John Sheehy, Starcom Mediavest
    Then & now: Saffola's communication shift over the yearsOur focus is going to be on insight and analytics, digital and content: CVL Srinivas, Starcom MediaVestRadio Netherlands Worldwide to provide information on sexual health through Hindi, English websitesAll about sports: India travels from cricket to F1
    Football and Formula 1 mania shows that India will move beyond cricket in 2012Outdoor industry has been flagging but we are optimistic: Sanjay Pareek, President, Percept OOHWe are far from being where we want to be: Publicis Groupe COO Jean Yves NaouriDistribution one of the major challenges for brand, says von Faber Castell
    Insecure job market overseas makes Indian professionals return homeChrome DM: Firm that comes to rescue when a TV channel disappears from cable networkBrands vying for a piece of action makes sports like MotoGP, F1 a cost-effective optionBritannia started favourite snack campaign on internet
    Matt Seddon, the new CEO of Saatchi & Saatchi IndiaKamal Basu quits as CEO of Saatchi & Saatchi
    The Economic Times