A few years ago, gifting during the festive season started with dry fruits and ended with mithai. Until a clutch of chocolate marketers decided to change the rules of the game.
Maggi still rules the roost: HUL and GSK Consumer still have to get their act right in instant noodles category
First Mover Maggi still rules the roost, Johnnie-comelately ITC has gained significant ground, and HUL and GSK Consumer still have to get their act right in the fast-growing instant noodles category.
David Mayo, CEO, Bates Asia splits his time between struggling with the challenges of the ideas business and being a sports fanatic, actively involved with running and cycling.
Most Trusted Brands 2012: Britannia climbs five spots to number two; beats Nokia and other HUL products
Over the last two years Britannia has successfully managed to tap the growing trend of health consciousness among customers and has been at the forefront of introducing products with health benefits under its 'NutriChoice' range.
This move stems from Lenovo's 4 screen strategy in the PC + era, of which smartphones is a key component.
For Nick Emery, CEO, Mindshare Worldwide staying married, having kids and keeping his dog happy are some of his proudest achievements.
The company has plans to introduce dramas like Penoza, Mediator and Caramel - some of its international successes - in India.
As purchasing power burgeoned, juices became visible in urban homes.
Cinthol attempts to become relevant to a young demographic by going premium, extending itself into trendy categories and backing it all with an exotic TVC.
To make Fila a strong brand, Gene Yoon, global chairman, understands the efforts required and is working through a number of out-ofbox strategies.
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