From its beginnings in a garage, Hewlett Packard is adopting a three-brand strategy to address the consumer market.
Every man’s home is supposed to be his castle, but the Indian consumer is in no particular hurry to build moats or erect battlements.
For something that has the word ‘limited’ attached to it, its sheer preponderance is amazing.
It’s one of the few Indian brands from the pre-liberalisation era which holds its own today.
Perhaps the oldest and most unrealistic customer fantasy ever is to be paid to watch ads.
IT majors may have taken unconventional routes to marketing, but they’ve built world-class brands.
In a preview of new launches planned by its imaging and printing Group, HP detailed innovations in packaging and a focus on customer experience. Presented by John Solomon.
Few years ago, one couldn’t have predicted the rapid roll-out of broadband that is currently being witnessed in India.
Pantaloon Retail (India) Limited (PRIL) announced its tie up with Yash Raj Films, for merchandising opportunities for their film, ‘Ta Ra Rum Pum’, starring Saif Ali Khan and Rani Mukerji.
Of the various speakers at Goafest 2007, Thirasak Tanapatanakul was probably the one who spoke the least. Instead, he chose to let his work do most of the talking. And it left everyone present wonder-struck.
- No blogs yet have been written by the author, we’re sure the author will contribute one soon