Preethi Chamikutty

  • Madison offers Esops to key employees

    Madison offers Esops to key employees

    The largest Indian-owned media services independent, Madison has consistently been ranked in the top three in Brand Equity’s annual Ad Agency Reckoner, which lists India’s most admired media agencies.

    Brilliant disguise

    Brilliant disguise

    It has managed making a dent in an MNC-led durables market. Yet the only thing international about Mitashi is its name.

    No blogjam

    No blogjam

    Advertisers and ad agencies wax eloquent on the power of consumer-created media. For all that talk, only a handful of industry bigwigs appear acquainted with the medium.

    Sweet whiff of success

    Sweet whiff of success

    In the highly fragmented agarbatti industry, the Rs 80-crore Cycle brand stands out - BE explores the perfume trail of the 58-year-old brand.

    Easy

    Easy

    With its striking orange brand colours,Stelios Haji-Ioannou’s easyGroup brand of budget marketing is visible in travel, hotels, food and personal products.

    Rules of engagement

    Rules of engagement

    Consumers can make or break a product. But the chances of success are higher if companies get them involved right at the onset - creation.

    Get 'em by the caller

    Get 'em by the caller

    Industry veterans from FMCG and durables are reinventing themselves and changing the rules that the market plays by in their new roles at telecom companies

    Tech cool

    Tech cool

    Technology can change marketing, they say. Brand Equity runs a roll-call on the hottest gadgets and the permanently plugged in professionals who use them.

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