The largest Indian-owned media services independent, Madison has consistently been ranked in the top three in Brand Equity’s annual Ad Agency Reckoner, which lists India’s most admired media agencies.
It has managed making a dent in an MNC-led durables market. Yet the only thing international about Mitashi is its name.
Advertisers and ad agencies wax eloquent on the power of consumer-created media. For all that talk, only a handful of industry bigwigs appear acquainted with the medium.
In the highly fragmented agarbatti industry, the Rs 80-crore Cycle brand stands out - BE explores the perfume trail of the 58-year-old brand.
With its striking orange brand colours,Stelios Haji-Ioannou’s easyGroup brand of budget marketing is visible in travel, hotels, food and personal products.
Consumers can make or break a product. But the chances of success are higher if companies get them involved right at the onset - creation.
History was made at the Emvie 2006, as MindShare proved it has more than just size on its side.
Industry veterans from FMCG and durables are reinventing themselves and changing the rules that the market plays by in their new roles at telecom companies
Technology can change marketing, they say. Brand Equity runs a roll-call on the hottest gadgets and the permanently plugged in professionals who use them.
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